On Episode 20 of BRITE Ideas, JP and Matt interview Kabir Ahuja '03SEAS '08BUS (Senior Partner, McKinsey and Co.) and Eric Sherman '20SPS (Knowledge Expert, McKinsey and Co.). The conversation delved into a wide range of areas from the role and relationship of the CMO within the C-Suite, leading brand and growth strategies, how AI is affecting organizations and society, marketing's unique potential to harness genAI, and the talent management issues that come with a rapidly changing world landscape. Enjoy!