In the competitive realm of sales, the path to success is stacked with hurdles, and one of the most challenging obstacles is the gatekeeper. These vigilant guardians protect decision-makers, skillfully filtering out unsolicited sales calls and guarding access to the elusive key figures. For sales professionals, winning the trust of gatekeepers is a challenging yet essential task that can unlock a world of opportunities. Listen in as Matt and Ryan from the Finding Fire Podcast discuss strategies to overcome the gatekeeper.
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