Ever feel like your blog posts are just sitting there, collecting digital dust?

You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business.

In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish:

🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (Hint: Google loves this!)

📩 Email Gold: Are you emailing your list with your blog goodness every time? What about when people inquire for your services? When responding to inquiries, link a relevant blog post for extra value and longer engagement.

📲 Social Media Magic: Repurpose blog content into posts, carousels, and yes—even your Google Business Profile updates!

🔗 FAQ Power Move: Link your blogs to your website’s FAQ section for easy, SEO-friendly navigation.

🎯 Share & Repeat: The secret sauce? Make blog sharing a habit—not a one-and-done event.

Your blogs can help position you as THE go-to expert—so let’s dust them off and put them to work! 💥

🎧 Tune in now!

💬 Ready to go even deeper? DM me “Level UP!” to learn more about our mastermind where we make brick-and-mortar businesses the ONLY option in town.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Holy cats, Google—WHAT. THE. ACTUAL. 😡

If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility.

The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue.

But here’s the deal: this isn’t the first time, and it won’t be the last. That’s why in today’s episode, I’m breaking down three things you NEED to do right now to protect your Google reviews and make sure you’re not left scrambling the next time something like this happens.

🔥 Don’t wait—press play, take action, and let’s keep your business visible!

And hey—if this episode helped you, leave me a review on Apple Podcasts (ironically, it won’t disappear there! 😉).

Other Podcasts:
A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further!

Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar

Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile

"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!

How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback.

In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a business visibility setback:

✅ Pause & Assess – What’s really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently?

✅ Get an Outside Perspective – Sometimes, we’re too close to see what’s missing. A mentor, business coach, or mastermind group (hello, Level UP!) can help you pinpoint what’s not working.

✅ Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins.

Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What’s one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind—because we don’t do business alone!

👉 If this episode helped you, do me a favor—leave a review on Apple Podcasts! It helps other brick-and-mortar business owners like you get the strategies they need to stand out. 🎧🔥

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose?

In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start.

With the support of the mastermind, we helped him:

✅ Narrow his focus to just three core offerings for clarity and impact.
✅ Introduce price anchoring with a high-ticket option (spoiler alert: it worked!).
✅ Shift his mindset and reconnect authentically with past clients, setting him up for a thriving season.

In just 30 days, his business—and his outlook—completely changed. If you’re feeling stuck or unsure about your next move, this episode is packed with actionable tips and motivation to help you simplify, focus, and create results.

🎧 Tune in now to hear how small shifts can create big wins!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level.

I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way.

You’ll discover:
✅ How to showcase your unique experience to build a relatable brand.
✅ Tips for demonstrating your expertise and boosting credibility.
✅ Strategies for establishing authority through reviews, partnerships, and content.
✅ Actionable steps to create a secure, trustworthy online presence.

Whether you’re looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away.

🎧 Tune in now and learn how to build a business that not only stands out but also stands strong!

👉 Don’t forget to share your favorite takeaway in the comments or tag me on social media—I’d love to hear how E-E-A-T is transforming your business!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰

As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been there! Clients paying late, surprise expenses, and that never-ending hustle—it’s enough to drive anyone crazy.

But then, I discovered Profit First by Mike Michalowicz, and WOW—game changer! This simple, practical system helped me take control of my finances, stop the constant juggling, and finally start paying myself first (just like my dad always said).

In today’s episode, I’m spilling all the details on how Profit First transformed my business, my mindset, and my life. I’ll walk you through how I implemented it, the challenges I faced, and the amazing results I’m seeing today.

If you’ve ever felt like you’re working hard but not seeing the financial freedom you deserve, this one’s for you. Tune in and learn how to get your money working for you—so you can hit those big life goals, just like I did!

🎧 Ready to get your finances in check? Hit play now and let’s do this!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.

Here’s what we’ll cover:

1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive them straight to your door.
2. Optimizing Your Products in Google Business Profile: I’ll show you how to showcase your most profitable and popular products or services right in your GBP, giving you an edge over the competition.
3. Using Keywords That Convert: Discover how to find and use the exact keywords your perfect clients are searching for, making sure you’re the business they choose.

Sound like a lot? Don’t worry, I’m breaking it down step by step. Plus, I’ve got a FREE Google workshop lined up to help you master it all. Let’s make 2025 your best year yet! 🚀

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business.

In this episode, I won’t be doing a "best of" recap or a roadmap for 2025. Instead, I’ll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It’s been a year of significant challenges and transformative decisions. I’ll walk you through the struggles I faced, the pivotal choices I made, and how those choices led to another record-breaking year.

The milestones achieved this year weren’t just about hitting numbers; they were about building momentum, resilience, and alignment with my vision. These decisions have set the stage for 2025, a year I approach with deep gratitude and anticipation for even greater growth and impact.

Take some time to reflect on your best decision of the year. Let it inspire you as you plan for what’s next. Here’s to making bold choices and celebrating every step of the journey.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.