Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth.

Highlights:

"You've got to have a personal brand associated with any product or service that you're launching."

"The exact same message and the exact same offer dramatically outperformed once we added a personal touch."

"Your personal brand is your ambassador to the world, telling your story and connecting with your audience."

Timestamps:

03:15 - Launching Scalable Without a Personal Brand

06:45 - Why Personal Branding is Essential

09:30 - Lessons Learned from Scalable's Journey

12:00 - Building Trust and Connection

14:15 - Strategies for Creating a Personal Brand

16:30 - Overcoming Resistance to Personal Branding

18:45 - Real People vs. Faceless Brands

21:00 - Personal Branding Beyond Business Owners

23:30 - Final Thoughts and Resources

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! Today, I’m joined by Ryan Deiss, Matt Gray, and Ryan Frasier to dive into the latest breakthroughs in AI technology. This episode dives into the world of Artificial Intelligence (AI) and its potential to revolutionize music creation. We explore how AI can generate entire songs based on simple prompts, pushing the boundaries of artistic expression.

Highlights:

"I think humans will always pay to watch other humans do human work; we'll always find that more interesting and valuable."

"The ability to give it a URL and it spits out a bunch of ads, even if they're not great, means our team isn’t starting with a blank page."

"If you bring amazing ideas, you're no longer restricted by mechanical movement or in-depth technical knowledge; you just need to be able to bring the ideas."

Timestamps:

00:00 - Introduction to AI in Music

02:14 - Professional Voice Cloning with 11 Labs

04:08 - AI-Generated Music Examples

07:23 - Implications for Creators

09:33 - AI as a Co-Creator

10:40 - Future of AI Assistants

12:12 - Innovations with HeyGen

14:09 - Consolidation of AI Tools

15:00 - Introducing the Roland Brain

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .

Highlights:

"Sales motion impacts offer structure."

"You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else."

"If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."

Timestamps:

00:00 - Problem Agreement

04:05 - Shifting Sales Strategies

05:07 - Sales Motion and Offer Structure

07:30 - Ad Cost Challenges

10:00 - Sales Assist and Sales Function

11:45 - Levels of Awareness

13:20 - Problem Awareness to Solution Awareness

14:40 - Crafting Effective Lead Magnets

15:50 - Adapting to Market Changes

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.

Highlights:

"It's like illegal waterboarding to get approved for a loan for real estate these days."

"You're competing against a retail buyer... They just need a roof over their head."

"I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."

Timestamps:

00:00 - T Real Estate Debt and Tax Benefits

04:01 - Increased Interest Rates in Real Estate

05:02 - The New Normal in Market Pricing

06:08 - Where to Invest Today

06:58 - The Process of Securing Loans

09:23 - Business Deals in a Tight Real Estate Market

10:00 - The Long-term Viability of Real Estate Investments

12:04 - Real Estate and Beyond

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch. In today’s episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We’ll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.

Highlights:

"If you're chasing everybody then you know, you're going to maybe even turn off your core audience"

"If you produce great content, then your audience will tell other people about it, and people will find you."

"The whole way that you're missed is you're there, you leave, and then you come back again at some point."

Timestamps:

00:00 - Content Creation Challenges

01:09 - The Downside of Overproduction in Content

04:26 - Discussing Creator Burnout and Audience Fatigue

07:53 - Practicality of Content Quantity vs. Quality

09:18 - Lessons from Influencers on Audience Retention

11:28 - Evaluating Target Audiences and Content Relevance

16:22 - Strategy Shifts in Content Production

20:31 - Creating Impactful Content Without the Grind

26:26 - Benefits of Intermittent Content Release

31:01 - Paid Promotion and Consistency in Content

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world.

Highlights:

"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself."

"So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?"

"You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."

Timestamps:

00:00 - The Shift in Social Media

00:47 - Welcome and Introduction

01:46 - Engagement vs. Readership

03:30 - The Misconception of Engagement

05:15 - Social Media for Web Traffic

07:28 - The Challenge of Content Creation

09:05 - Evolution of Social Platforms

10:00 - The Middle Influencer Dilemma

18:33 - The Dual Role of Social Media

26:49 - Future of Social Media Platforms

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.

Highlights:

"Optimize for the team, not the individual. That's what a company has to do."

"We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose."

"We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."

Timestamps:

00:00 - Remote Work Challenges

03:40 - Discussing Dell's New Work Policy

06:08 - The Efficiency of Remote Work vs. In-Person

09:09 - Digital Marketer's Shift to Remote Work

10:25 - Defining Company Policy on Remote Work

13:27 - The Transition from Hybrid to Fully Remote

15:52 - The Importance of Leadership Proximity

17:48 - Maintaining Culture in a Remote Setting

18:09 - Key Takeaways from Moving to Remote Work

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!

Highlights:

"It's not about having the bag; it's about being worthy of the bag."

"Luxury is not a product; it's a pathway."

"Exclusivity doesn't just add value; it defines it."

Timestamps:

00:00 - Introduction: The Hermès Lawsuit Overview

00:58 - Birkin Bags: Luxury or Antitrust Issue?

02:27 - Legal Insights on the Birkin Lawsuit

04:03 - Is Hermès' Strategy Anti-Competitive?

05:00 - Discussing Tying Arrangements in Luxury Sales

06:47 - Lawsuit Details: Birkin Buying Criteria

09:09 - Personal Anecdotes: Buying Birkin in Store

13:09 - The 'Birkinification' of Business Models

16:55 - Hermès' Recycled Leather Initiative in Paris

19:20 - Broader Implications for Business and Marketing

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook: