Culture isn’t just a buzzword—it’s the heartbeat of a thriving company! 💙

In this episode, Chad chats with Marshall Lockton — Chair & Partner of Knight Agency — about what it really means to be a people-first business. Spoiler alert: It’s not just putting it on the wall and calling it a day!

From storytelling and leadership empowerment to keeping culture alive as you scale, this convo is packed with insights (and a few laughs).

🎧 Tune in now and start building a workplace where people actually want to work!

Additional Resources:

Connect with Marshall on LinkedIn

Listen to Marshall’s Podcast - The Third Layer

Learn more about Knight Agency

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Chad Peterman | CEO | Author
Peterman Brothers Website
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• People-first leadership requires action, not just words. Employees need to feel valued and empowered daily.
• Culture starts at the top but must be reinforced at every level. Managers play a crucial role in carrying the message forward.
• Storytelling makes company values personal and meaningful, creating stronger employee connections.
• Recognition fuels engagement. Celebrating wins, big and small, reinforces the right behaviors.

What happens when a Dublin plumber turns his trade into a $115M powerhouse?

Alan O’Neill is here to share how he built Abacus, navigated private equity, and shaped the future of the trades. From smart tech to training tomorrow’s workforce, this episode is packed with stories, laughs, and insights to elevate your business.

Don't miss this inspiring journey!

Additional Resources:

Listen to the original episode!

Learn more about To the Point

Join The ARENA - a CSTG Community!

Connect with Chris on LinkedIn

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Chad Peterman | CEO | Author

Peterman Brothers Website

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

• The Private Equity Surge: Private equity’s interest in trades has skyrocketed, creating opportunities for generational wealth and growth.
• Importance of Training: Structured training and leadership development are essential to sustain industry growth and workforce competency.
• Emerging Technologies: Tools like AI and smart devices are redefining customer interaction and operational efficiency.
• Adaptability: Bringing leaders from outside the industry can challenge norms and drive innovative thinking.
• Workforce Development: The future of the trades depends on investing in people and fostering a strong pipeline of skilled workers.

What if you never had to write another performance review?

In this episode, Chad chats with Projjal Ghatak — CEO and Co-Founder of OnLoop — about building stronger teams, motivating employees, and letting AI handle the boring stuff. 🚀

From boosting team energy to eliminating bias in performance reviews, this conversation is packed with insights to help leaders unlock their team's full potential.

🎧 Don’t miss it—your team will thank you!

Additional Resources:

Connect with Projjal on LinkedIn

Learn more about OnLoop

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

• Energy is Foundational: Motivated employees with clarity on their goals are more likely to succeed.
• Feedback Redefined: Organizations must balance improvement feedback with specific, strength-based praise.
• AI as a Manager's Ally: Leveraging AI for performance reviews enables managers to focus on team development.
• Culture-Mission Alignment: Strong cultures align with organizational missions and foster better outcomes.
• Measure Wha