Potential Feels Good—Performance Proves Everything

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Potential is wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I'm smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or worse, you can get it right and be expected to repeat that over and over again, right? Performance is very, very messy, right? It is very risky, but it's where you are most alive. You will find out what you're all about in performance. You cannot find out what you're all about in potential. You just cannot, right? And the longer you stay in potential, the more full of shit you are.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Build an Implementation Team That Believes—Not Just Works

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you need more lawyers. If you're a consultant, you need more consultants, whatever it is, you're a brake specialist, you need more brake specialists. This is your implementation team. Okay, now, you need an aligned team that is totally bought into your mission. You know, the number, the best run event I've ever participated in was the New York City Marathon. I ran it in 2002. And I reran it in 2019. And when I ran it in 2019, there were 30,000 people that ran the marathon and in 2019, there were 50,000. Most of these staff are volunteers, right? But they are so bought in to the theme, they have a theme at the New York City Marathon is that one of the most transformational experiences you can ever have in your life is to run a marathon and to run it in New York. Now, on TV, it looks like a race. But if you've ever run it or been part of it, it's not that at all, it's a parade. The runners are the floats and there's 2 million people that line the streets in all five boroughs of New York, it's a logistic nightmare. Think about that two over 2 million people, probably 2.1 million people by the time you are done organizing the fire department, the Public Works, the police department, and yet it comes off without a hitch, right? Why? Because the people there are so bought in, it's easy to train them. There's a couple of key things that they need to know. Basically, you keep the runners running, you keep them moving forward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Rapport Wins: People Buy From Those They Relate To

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Somebody to like you and follow you. They have to believe on some level that they are like you. Okay? Does anybody know the definition of rapport? What would you say? What's a working definition of rapport? How would you call? (understanding, it to create a common bond and interest). He's a smarty pants, a common bond. Okay, very good at what else is rapport often defined? Values, connection, comfort, a harmonious relationship, trust, and how can we build trust? rapport is the relationship of sameness, lightness, and commonality, sameness, lightness, commonality, the more that someone feels they are like you, the more they can allow themselves to like you, right? And there's always something you can find in common. And you can build that relationship by performing on that, but we now need to influence them right? On some level, in order for somebody to follow you, to buy from you, to want to be associated with you is that on some level, they have to admire you.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Bad News First: The Rule That Builds Trust and Accountability pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I have found that that has made the team feel very safe to bring me just about anything. And to be honest, the people who don't bring me what they should are the people that shouldn't be there anyway, you know, because you'll find out either way, but even still, like, they're just afraid to tell you, they're, you know, what I tell my team is, I said, look, you're packing my parachute. If something's gone wrong, I gotta know before I jump out of the plane. Just tell me, so we know what to do. But you know, I don't wanna splat, right? So you're packing my parachute. So that's the thing we talk about a lot.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Bad News First: The Rule That Builds Trust and Accountability

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I do make it clear, you don't have mistake amnesty if you make the same dumb ass mistake over and over again, right? It's not amnesty from being, you know, not doing your job.

If you keep making the same mistake, yes, you should be worried, right? But if this is a mistake, honest mistake, you just, you know, you're supposed to do something here, you didn't, or it went out late, or whatever, or you sent the draft and you didn't send the final, okay, got it, just let me know, and we'll deal with that. I use the phrase bad news first. Bad news first.

Good news can always wait. Right. Bad news.

I wanna know, and I tell them, if I hear it from anyone else other than you, like if Aaron made the mistake, but I hear about it from Mike, and then I've gotta confront Aaron, then that's a big problem with Aaron, right? Okay, but if Aaron made, if Aaron, something goes just not even as expected, Aaron comes up and says, hey, listen, here was my goal, we fell short, here's why, amnesty.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Mistake Amnesty: Fix It Fast, Don't Hide It

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Thats if you make a mistake, but I hear about the mistake Carl, I forgot to send Peyton all the stuff for the meeting. You're going to get there and nothing's going to be there. I'm so sorry, my bad. You have amnesty from that mistake.

You will not get in trouble for that mistake. But if I get found here and Peyton's like, weren't you supposed to send me something? I never got anything. And I find out that you didn't, Melissa or Regina didn't send you everything. And then they come back like, oh, so sorry. You know, then all bets are off. So what I've done with my team and it's worked well over the years is I'll tell them and remind them now and again, I'll just say, listen, guys, mistake amnesty means if something happens, bring it to me first.

I can fix the problems. We can fix the problems that we know about. I can't fix the problems we don't know about.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Create a life plan along with your business plan

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We'd like to do is with your enterprise plan and your business plan, we say, let's create a life plan.

And what does that look? What are your missions? What are the things that you want in life that are bigger than you, bigger than the business that'll still serve the community? That'll still be stimulating. That'll still be challenging.

That will still, you can attach to your worth, self-worth, not just net worth, and you can be a viable contributing part of the community. And look, it's necessary. I think, you know, going back probably our parents' generation was work to 65, retired, take it easy, and travel.

That's long gone. And everyone's learned that if you retire and do nothing within, I think it's three to five years, you're dead, broke and dead or dead, right? Everyone's learned. There's no such thing.

You can't retire your body. You can't retire your mind. You need to be doing something that is meaningful, stimulating, and challenging, right? Hanging around your business.

That's not challenging. That's just being, that's again, going back to comfort and going back to familiarity. That's the time to be the CEO of charity.

That's the time to go contribute back to your church or your synagogue or your faith organization. That's the time to go on the board of your HOA, right? And that's the time to run for city council or that's the time, you know, there are things or go start another business, but don't be in that one. Your time has passed there.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

No Seminar Teaches You What to Do After You Hit Your Goals

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And you don't wait until you sell, but a lot of people do, unfortunately. All the seminars are about how to get my goals.

You know, how do I pursue a goal? Well, nobody told you what to do when you get them. You know, how many times... The easiest way to see this is to see it in sport every single day. It won't matter.

Pick your sport. One team gets out to a big lead, and then what happens? And they're like, I go into the prevent defense, or I get complacent or I put in the wrong people. Because no one told you what to do with a big lead.

And then the announcers are like, oh, they're going to pull their players. We should rest them now. No, no, you keep doing what got you the lead when you have a lead.

Because if you do that, your lead will expand, and then no one will catch you. But what do they do? They forget themselves when they get a lead and the other team catches right up. And you're like, how do they let that happen? I mean, it happens every day because there is no class to what do you do when I get my goals?

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.