Mistake Amnesty: Fix It Fast, Don't Hide It

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Thats if you make a mistake, but I hear about the mistake Carl, I forgot to send Peyton all the stuff for the meeting. You're going to get there and nothing's going to be there. I'm so sorry, my bad. You have amnesty from that mistake.

You will not get in trouble for that mistake. But if I get found here and Peyton's like, weren't you supposed to send me something? I never got anything. And I find out that you didn't, Melissa or Regina didn't send you everything. And then they come back like, oh, so sorry. You know, then all bets are off. So what I've done with my team and it's worked well over the years is I'll tell them and remind them now and again, I'll just say, listen, guys, mistake amnesty means if something happens, bring it to me first.

I can fix the problems. We can fix the problems that we know about. I can't fix the problems we don't know about.

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Create a life plan along with your business plan

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We'd like to do is with your enterprise plan and your business plan, we say, let's create a life plan.

And what does that look? What are your missions? What are the things that you want in life that are bigger than you, bigger than the business that'll still serve the community? That'll still be stimulating. That'll still be challenging.

That will still, you can attach to your worth, self-worth, not just net worth, and you can be a viable contributing part of the community. And look, it's necessary. I think, you know, going back probably our parents' generation was work to 65, retired, take it easy, and travel.

That's long gone. And everyone's learned that if you retire and do nothing within, I think it's three to five years, you're dead, broke and dead or dead, right? Everyone's learned. There's no such thing.

You can't retire your body. You can't retire your mind. You need to be doing something that is meaningful, stimulating, and challenging, right? Hanging around your business.

That's not challenging. That's just being, that's again, going back to comfort and going back to familiarity. That's the time to be the CEO of charity.

That's the time to go contribute back to your church or your synagogue or your faith organization. That's the time to go on the board of your HOA, right? And that's the time to run for city council or that's the time, you know, there are things or go start another business, but don't be in that one. Your time has passed there.

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No Seminar Teaches You What to Do After You Hit Your Goals

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And you don't wait until you sell, but a lot of people do, unfortunately. All the seminars are about how to get my goals.

You know, how do I pursue a goal? Well, nobody told you what to do when you get them. You know, how many times... The easiest way to see this is to see it in sport every single day. It won't matter.

Pick your sport. One team gets out to a big lead, and then what happens? And they're like, I go into the prevent defense, or I get complacent or I put in the wrong people. Because no one told you what to do with a big lead.

And then the announcers are like, oh, they're going to pull their players. We should rest them now. No, no, you keep doing what got you the lead when you have a lead.

Because if you do that, your lead will expand, and then no one will catch you. But what do they do? They forget themselves when they get a lead and the other team catches right up. And you're like, how do they let that happen? I mean, it happens every day because there is no class to what do you do when I get my goals?

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When You've Built Yourself Out of a Job

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

One of the things I learned very early on in my coaching training and when I, I started out my career as a life coach.

One of the first things that we learned was that the two top areas of distress you will deal with the client is number two, which is I have a goal. I know what the goal is. I just don't know how to get there, you know, and I need help and I lack the strategy and, you know, maybe the education or the attributes, or there's something that's missing.

Help me fill the blanks. And, you know, and that's the number two distress. The number one distress is answering the question.

Now what? So I've hit my goals. I've gotten the things that I set out to get, but I now don't know what to do with myself. That's the number one distress.

And so what we need to do is we need to step back from the business for a moment and create their life plan because the business, as you said, is tied to their identity. It's tied to their feeling of self-worth. You know, what do you need me for now? Well, in the business, maybe nothing, or in the business, maybe just your insights and your history, some legacy knowledge, but no, we don't need you for the business.

Why? Not because you're not needed. It's because you trained us really well.

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I Accept Your Resignation

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

As an owner, not everybody's going to come with you and they don't want to.

So stop trying to drag them along. Get used to this. I know it's hard, Ed, and you and I talk about this.

It's a hard expression to say as an owner. You don't like to say it, but when somebody's giving you the, I think it's time to go, just say this. I accept your resignation.

I accept your, and like some of them out there are like, no, take it out, right? Just let them go. They don't want to be here. And they probably stayed longer because of their lawyer, but they're miserable.

Let them go. Tell them we're a better company for you being here. Let's stay friends.

I'll still invite you over for Thanksgiving. You can come to the company picnic, but let's go. Well, we got to get you another job somewhere else because you hate it here, you know, and they'll be all the happier, but just have the expectation that people are going to serve you for a window of time.

They are not going to serve you after that. And then it's time to move on. I know it's hard because you build trust and relationship and loyalty and all that, and that's all still present, but they're just not ready for the job anymore.

And they don't want to be there.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

To Grow and Scale, Commitment Is Non-Negotiable

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

A lifestyle business, convenience and comfort will be the champion.

And so they'll come back, and they'll say, ah, this growth is uncomfortable. You need to be committed if you're going to grow and scale. It's one of the world's greatest challenges, and it's almost one of the world's greatest rewards.

If you can get a business to scale, you are unfairly and exponentially rewarded because you're in the top 4% of all businesses. You get the 10 million or more, you're less; it's less than 1% of businesses on the planet are over 10 million in US equivalent, $10 million. So you are unfairly rewarded if you get the $10 million or more and you know, you get market share, you don't always deserve and you get, you know, you get the benefit of the doubt when you don't always deserve, and you know, your brand kicks in and all those things, but you gotta be committed.

And there's, you know, it's a graveyard between one and 10 million because you've gotten to that point and you figure, okay, and I'm like, no, no, it's time to turn the jets on again. There's no jet back there. There wasn't before, but that was 20 years ago.

So it's, I do feel for business owners because they really, really thought they, once they got to a certain point, they can coast and they realize that you don't always have to work harder, but you do have to be more clever. You have to have intellectual property. Your how has to be as compelling as your why, you know, how you do things, your secret sauce, your differentiation.

There are elements that you need to put in place or you're simply another me to a business that can be ripped off way too easily.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

You Can Always Out Hustle Somebody

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

That's why business in many ways, especially in the entrepreneurial world, I love it so much because you really do get out what you put in and you can out-hustle somebody.

They can be better at what you do, but you could beat them on that day because I can get to that networking event five minutes before you, I can stay 10 minutes later. I can get that extra business card. I can get you, you know, and there's always someone who's watching you that says, Hmm, I think I could do it a little better.

I can automate this. I can add a system there. I can put a little tweak on it, and I can do an end around, and I can get you.

So we hear that all the time.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Comfort Over Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard.

It's relentless. And I get, this is the question I get all the time. So I get a client, a CEO, and they're 40 plus, which means they've been at this 10 years or more.

And at some point, cause they're always embarrassed to ask some point, they'll pull me aside and they'll say, um, um, when does it get easier? Like, when does it, like, I've been at this a decade. I've been at this for 20 years. I've been doing this stuff.

Like at what point do, uh, does, do my close rates go up? Do the leads, like, does the brand kick in and people come to us, and I'm like, oh, you want the date? I got it. I said, never, never. I said, it doesn't get any easier.

This is a competitive sport, you know, and everyone's out for your job, and it becomes more and more sophisticated and complicated to get the same result going forward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.