A local Hoosier has made history as the first African-American man to lead the Public Relations Society of America Hoosier Chapter.

Indy native LaMar Holliday’s leadership comes at a crucial time as the industry pushes for more diversity and inclusion.

Holliday’s journey to public relations started after a six-year career as a television journalist. He joined the PRSA Hoosier Chapter, which he says has been crucial in teaching him everything he knows about public relations.

The president-elect says he wants to take on his new role by continuing diversity, equity, and inclusion within Indiana’s PR industry by creating more opportunities for diverse talent. Holliday has the support of the national chapter.

One of the biggest challenges Holliday sees in the public relations industry is the lack of Black men. He is hoping his leadership can set the precedent for a more inclusive industry.

Holliday founded his business, The Holliday Collaborative Agency in 2021.

Holliday’s term as president of the organization starts in 2026. Until then, he plans to talk with each member of the organization throughout the year to find out what their needs and goals are.

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