I welcomed Bibi Raven (also known as Bibi The Link Builder) to the show, an expert in creative and effective link-building strategies. With over 8 years of experience, Bibi has helped countless businesses improve their online presence by designing campaigns that combine data-driven strategy with a human touch. The discussion highlighted the ongoing importance of backlinks, creative strategies like brainstorming linkable assets, leveraging AI and tools for insights, real-life demos across industries, and tailored outreach for effective link-building. Connect with Bibi - https://www.linkedin.com/in/bibiraven/ Websites included - https://www.theghostbustours.com/ https://magicmadhouse.co.uk/ https://spacemesh.co.uk/