In this episode of Cliff’s Notes, host Brandon Clifford sits down with Rebecca Monet, CEO and Chief Scientist of Zorakle Profiles, to dive into the fascinating psychology behind entrepreneurship, franchising, and business success.

Rebecca shares her incredible journey—from working as a therapist specializing in entrepreneurial mindset coaching to becoming a trailblazer in franchisee profiling. She reveals how psychographics and behavioral science help match the right people with the right franchise opportunities, ensuring long-term success.

🔍 What you’ll learn in this episode:
✔️ How Rebecca transitioned from therapy to franchising through a divine moment of clarity.
✔️ The biggest motivators (and fears) that drive entrepreneurs.
✔️ Why franchisee-franchisor compatibility is crucial—and how science can predict success.
✔️ The evolving challenges franchisors face as they scale.
✔️ Exciting developments at Zorakle, including a new employee assessment tool for franchisees!

If you’re a franchise broker, franchisor, or aspiring entrepreneur, this episode is packed with insights to help you navigate the business landscape with clarity, confidence, and science-backed strategies.

🎧 Tune in now and discover the key to franchise success!

📍 Learn more about Zorakle Profiles at ZorakleProfiles.com.

Thank you so much for joining our podcast, Business Alliance Insights. Please like and subscribe to support us and help other like minded individuals find us so we can all grow together.

Welcome to Cliff’s Notes, a special feature of the Business Alliance Insights podcast!

In this bite-sized segment, we’re cutting through the noise to bring you quick, actionable insights from the world of franchising. Whether it’s key takeaways from industry reports, expert strategies, or highlights from top conferences, Cliff’s Notes delivers the essential information you need—fast.

This is just one part of Business Alliance Insights, our main podcast dedicated to in-depth conversations, expert interviews, and big-picture trends shaping the franchise industry. But when you’re short on time and need the most important updates at a glance, Cliff’s Notes has you covered.

Hit subscribe and get ready for smarter, sharper franchising insights—delivered in minutes.

Thank you so much for joining our podcast, Business Alliance Insights. Please like and subscribe to support us and help other like minded individuals find us so we can all grow together.