• Climbing the digital ladder: Becoming a success in the marketing world

  • Nov 25 2024
  • Durée: 33 min
  • Podcast

Climbing the digital ladder: Becoming a success in the marketing world

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  • Résumé

  • Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl.

    She spent 27 years at McCann, starting as an exec, working up to MD, setting up the agency’s digital operations as digital marketing was born.

    In a wide-ranging and honest interview she discusses what it takes to get to the top in the digital industry, the personal characteristics that helped on this journey, her biggest mistakes and what they taught her, and her advice for anyone starting in the industry who wants to emulate her success.

    And what lessons for company culture she learned from the colossal job of integrating so many brands into the unified mission of CEO Ben Wood.

    It’s a fascinating story of how such integration can bring huge benefits for both clients and the agency’s people.

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