Ever wonder why people hesitate to tell others they're a real estate agent? On this episode of Consumed, Lance Pendleton and Lucy Edwards dive deep into the client experience, mapping the journey for a consumer-centric approach. They challenge the industry's obsession with agent-focused advice and emphasize the importance of truly understanding consumer needs. Tune in to discover how shifting your perspective and listening to consumer voices can transform your real estate business and build lasting relationships.

Takeaways

• The client experience is paramount in real estate.

• Agents often focus too much on their own needs rather than the consumer's.

• Understanding the consumer journey is essential for effective engagement.

• Building trust requires genuine communication and relationship-building.

• Setting clear expectations with clients can lead to better outcomes.

• Investing in personal branding is crucial for real estate agents.

• Listening to consumer feedback can help agents improve their services.

• Agents should prioritize partnership over just closing deals.

• Effective communication is the foundation of successful real estate transactions.

• Agents need to adapt to the changing landscape of the industry.

Are you ready to disrupt the industry and take your real estate career to the next level? Click here to learn how.

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This podcast is produced by Two Brothers Creative.