Épisodes

  • 248. How to Destroy Your Limiting Beliefs (Real Coaching Session) - Kedma Ough
    Nov 26 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP248


    Take our 5 minute quiz and get your custom roadmap to growing your contracting business: https://trybta.com/DL248


    When you don’t have anyone keeping you in check, it’s all too easy to get caught up in your own limiting beliefs. Today, business therapist Kedma Ough is on the show to coach Danny and show how tough love can be exactly what you need to break out of a negative thought pattern.



    Do you struggle with limiting beliefs or negative self talk? Owning a contracting business makes it pretty hard not to.


    Complex operations, difficult team members, unhappy clients… the list of negative experiences you have in a week (or a day) is endless.


    In this episode, business therapist, TedX Speaker and bestselling author Kedma Ough coaches Danny on air to help him break out of old thought patterns and adopt a more positive mindset.


    We hope this shows you how you can do the same.


    Episode Highlights:

    • Watch a real life coaching call take place between Danny and business therapist, TedX speaker and bestselling author Kedma Ough.
    • Learn how to unpack your own limiting beliefs by watching Kedma help Danny to do just that.
    • Get strategies for breaking the cycle of negative self-talk on your own or with a coach, therapist or counsellor.


    More episodes to help get rid of your head trash:

    👉 How To Lead WITHOUT Ego (Keith Mercurio's Advice)

    💲 Why Most Entrepreneurs Stay Broke - Garrett Gunderson

    🧠 4 Mindset Shifts For When You Want To Give Up


    00:00-Intro

    01:46-Kedma's origin story

    16:02-Identifying and challenging limiting beliefs

    39:09-Kedma's playbook for destroying limiting beliefs

    58:09-Common limiting beliefs for entrepreneurs

    08:26-Wrap up

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    1 h et 12 min
  • 247. How AI + One Key Role Will Systemize Your Entire Business - David Jenyns
    Nov 19 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    Take our five minute quiz and get a free custom road map to growing your contracting business: https://trybta.com/DL247


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP247


    Building systems is the key to scaling your contractor business—but let's be honest, it's time-consuming and tedious work that most visionaries hate doing.


    What if there was ONE role that could build all your systems for you?


    In this episode of Contractor Evolution, Systemology author David Jenyns returns to introduce his groundbreaking new concept: The Systems Champion.


    This isn't an ops manager. It's not a COO. And it's not necessarily an integrator.


    It's something different—and potentially more powerful—especially as AI transforms how we work.


    David breaks down exactly what a Systems Champion is, who's the right fit for this role (the answer might surprise you), and how to create and fill this position in your business starting today.


    If you've been stuck in the weeds building systems yourself, this conversation will change everything.


    🎯 WHAT YOU'LL LEARN:

    • What a Systems Champion actually is (and why it's different from other roles)

    • The exact profile of who makes the best Systems Champion in your business

    • How to create this role without adding massive overhead

    • Why AI is making this role MORE important, not less

    • Step-by-step process to implement a Systems Champion in the next 90 days

    • Real examples of how this role transforms contractor businesses


    👤 ABOUT DAVID JENYNS:


    David Jenyns is the author of Systemology and the newly released Systems Champion. He's helped thousands of businesses create scalable systems without the business owner doing all the heavy lifting. His frameworks have transformed how contractors and service businesses approach systemization.


    📚 Get David's new book: https://www.systemology.com/scbook/

    🌐 Learn more about David's work: https://www.systemology.com/

    🎥 Check out the last episode we did with David: https://youtu.be/eKNW3GQRM8M


    More videos on systems building:

    🚨4 Essential Business Systems Every Contractor Should Master (with Tony Fraser-Jones): https://youtu.be/4ljBnnHgHJE

    🦾From Reactive to Streamlined: Cory’s Business Automation Journey: https://youtu.be/NykhB5J8cE0

    💰This $10MM Accountability Systems Has Crews CRUSHING Their Goals (free web class): https://youtu.be/NvBjWbxXjcI


    00:00-Intro

    01:40-About Dave's new book: Systems Champion

    05:38-How to know if you need a Systems Champion

    17:16-Traits of a great Systems Champion

    29:58-What does a Systems Champion actually do?

    38:33-How to make your Systems Champion act as your AI Champion

    46:02-How long do we have before AI takes over the trades?

    53:37-Wrap up and final thoughts

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    57 min
  • 246. How 8 Years in a Community Changed My Contracting Business - Ryan Lermitte
    Nov 12 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    Take our five minute quiz and get a free custom roadmap to growing your contracting business: https://trybta.com/DL246


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP246


    Entrepreneurship doesn't have to be lonely. But for most contractors, it is.


    After years of grinding alone, Ryan Lermitte from Umbrella Property Services discovered something that changed everything: the power of real community.


    In this episode of Contractor Evolution, Ryan shares his 8-year journey with Breakthrough Academy and reveals why he stayed long after learning the systems.


    The deep connections, unexpected collaborations with competitors, and the emotional ROI that no spreadsheet can capture.


    If you've ever felt isolated in your business journey, this conversation will remind you that you're not meant to do this alone.


    🎯 WHAT YOU'LL LEARN:

    Why entrepreneurship feels so isolating (and what to do about it)

    How investing in community and connections can improve your wellbeing AND your profitability.

    Why emotional ROI matters as much as financial returns

    Practical ways to build meaningful connections in your industry


    ☂️Learn more about Ryan and his business: https://umbrellaservices.ca/

    📈Learn more about how Breakthrough Academy helped Ryan double his revenue and make his goals a reality: https://youtu.be/Pa39XAcLRMY


    Other stories from REAL contractors like Ryan:

    🦾From Reactive to Streamlined: Cory’d Business Automation Journey: https://youtu.be/NykhB5J8cE0

    ✋STOP Losing Money to Poor PM: No Frills Project Management Tips (Contractor Roundtable): https://youtu.be/xIMb9X4A2Zo

    ⭐️More coaching success stories: https://www.youtube.com/playlist?list=PLGzGbmYmvpYonpJ_EAAUldCob7iimjgmc


    00:00-Intro

    01:46-About Ryan's journey in Breakthrough Academy

    06:46-How do you build relationships beyond transactions?

    15:19-How to "Be Real" with the people around you

    17:55-The true ROI of community as a contractor

    22:14-How to overcome imposter syndrome

    26:24-Why give back?

    31:05-Should you collaborate with your competitors?

    34:03-Ryan's unforgettable moment from Winter Summit 2025

    39:26-How to know if you're in the right community

    45:38-Wrap up and how to connect with Ryan

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    47 min
  • 245. The AI Playbook Every Contractor Needs in 2025 - Greg Shove
    Nov 5 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    Take our 5 minute quiz and get a custom roadmap to systemizing your contracting business: https://trybta.com/DL245


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP245


    Over the next 5 years the ability to leverage AI tools is going to make or break contracting businesses.


    But 99% of contracting business owners are barely scratching the surface.


    Today we’re joined by Greg Shove, founder of Section AI, who’s gonna teach us how to go from AI-anxious to AI-fluent.


    In this episode, we cover:


    • A roadmap to learning AI for beginners, intermediates and even well-versed contractors
    • What it takes to build a shared company brain that knows your systems, data, and workflows
    • And specific ways to use AI for construction businesses, home service companies and other trades.


    If you’re ready to stop treating AI like a toy and start using it as your competitive edge, this conversation is for you.


    00:00-Intro

    01:38-About Greg and Section AI

    01:38-About Greg and Section AI

    03:34-The AI Revolution: What's Happening and What's Next

    07:21-How small business should be benefitting from AI

    13:16-Are the trades AI proof?

    19:39-Creating a "company brain" with AI tools

    29:31-Practical use cases of AI tools for contractors

    37:53-How to take the first step to make AI part of your company culture

    44:37-Wrap up and next steps

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    47 min
  • 244. Secrets of $10MM Contractors: 6 Steps to Freedom - Danny Kerr
    Oct 31 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    Grab your FREE Contractor Growth Method resource bundle: https://trybta.com/DL244


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP244


    Whether it's being on the tools, selling jobs, or bookkeeping, we all have something in our business that we HATE doing—and for most 7 figure contractors, it's the relentless struggle with contractor cash flow and time management.


    The good news? There’s a predictable way out of small business owner burnout.


    After working with over 1,900 contractors, we’ve learned there are six key systems that, once implemented, give owners the freedom to do whatever they want while truly mastering contractor scaling.


    🔨 Swing a hammer.

    💼 Lead a sales team.

    ⚾️ Coach baseball.

    🇬🇷 Move to Greece.


    These proven contractor time management systems transform how 7 figure contractors operate—no more 14-hour days, no more cash flow stress, no more feeling trapped in your business.


    In a web class we hosted a while back, I unpacked those six contractor scaling systems step-by-step—the same ones that help contractors break free from small business owner burnout and finally build businesses that serve them.


    Today, that web class is hitting the podcast.


    You’ll learn:

    - How to build a business budget to help with contractor cash flow and financial management

    - The foolproof hiring systems 7-figure contractors use to secure top talent

    - How to level up your time management skills to implement more systems faster


    00:00-Intro

    00:54-Welcome to the web class

    09:06-About the 6 Systems (Contractor Growth Method™)

    10:27-System 1: Financial Controls

    14:39-System 2: Defined Roles

    21:20-System 3: Hiring Systems

    26:20-System 4: Training & onboarding

    33:02-System 5: Sales & marketing

    39:31-System 6: Goal Setting & Review

    49:34-Getting started

    57:59-Q&A

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    1 h et 11 min
  • 243. Leading The Change in The Green Industry - Mark Sedgley
    Oct 29 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    Take our 5 minute quiz and get a custom Contractor Growth Scorecard today: https://trybta.com/DL243


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP243


    LMN, Greenius and SingleOps are three of the biggest names in landscaping software. After rebranding to Granum, CEO Mark Sedgley is on the show to talk about the bright future of the green industry.


    ---


    What does it take to lead lasting change, not just inside your business, but across an entire industry?


    Today’s guest is Mark Sedgley, CEO of LMN, Greenius, and SingleOps, three of the biggest names in landscaping software that are now coming together as one brand: Granum.


    Mark’s story—from entrepreneur to CEO—offers a masterclass in leadership, accountability, and building companies that put people first.


    In today’s episode, we talk about his vision for Granum, and what he sees as the future of the green industry.


    Episode Highlights:

    - Learn why Granum, the amalgamation of LMN, Greenius and SingleOps was created, straight from CEO Mark Sedgley.

    - Understand Mark’s entrepreneurial journey and how you can benefit from the lessons he’s learned about leadership.

    - Get insight into the bright future of the green industry and the trades more broadly from someone who is actively working to improve and professionalize the space.


    Learn more about Granum: https://granum.com/


    00:00-Intro

    01:38-Mark's journey in the Green Industry

    10:52-Being an entrepreneur vs. being a CEO

    17:10-How to make the right decisions as a CEO

    23:26-The future of the Green Industry

    30:05-How to address change management in a rapidly changing industry

    33:44-About the Granum rebrand: how did LMN, Greenius and SingleOps come together?

    39:28-Finding balance as a high-impact CEO

    43:52-Wrap up

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    46 min
  • 242. 4 Mindset Shifts For When You Want To Give Up - Danny Kerr
    Oct 22 2025

    Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9


    Take our five minute quiz and get your free custom Contractor Growth Scorecard here: https://trybta.com/DL242


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP242


    Some moments in life can completely shape the way we see the world. Hard lessons, key pieces of advice, or sudden realizations in the face of adversity.


    Today, Danny is opening up about four moments in his life that would become the mantras he uses to survive and thrive as a successful contractor, business coach and entrepreneur.


    Episode Highlights:

    • Hear the story of how Danny went from a struggling dyslexic student to a successful paint contractor to the thriving founder and coach he is today.
    • Understand the power of mantras in overcoming adversity, navigating relationships and staying calm under pressure.
    • Benefit from Danny’s vulnerability, as he opens up about the personal and professional mistakes over the last 20 years as an entrepreneur.


    00:00-Intro

    01:16-Habit #1: F*ck it

    04:32-Habit #2: “How can I…?”

    07:32-Habit #3: Relinquishing control

    09:07-Habit #4: “It’ll be fine.”

    11:15-Wrap Up

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    12 min
  • 241. Is SEO Dead? Modern Contractor Marketing Tips - Phil Risher
    Oct 15 2025

    Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241


    To learn more about Breakthrough Academy, click here: https://trybta.com/EP241


    In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today’s episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.


    ---


    There’s no question that AI is changing the way people ask questions online.


    So, how do you make sure YOU show up as the answer?


    In today’s episode, we’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.


    Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.


    Our conversation covers:


    • The difference between SEO, GEO and AEO and where you should invest your marketing efforts right now
    • How Large Language Models actually decide which brands to recommend
    • 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.


    This is a mandatory listen for contractors in every industry.


    00:00-Intro

    02:07-About Phil and Phlash Consulting

    05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO

    12:49-Is SEO still worth doing?

    16:10-Becoming a content authority

    29:21-How important is a "face of the brand?"

    32:41-4 personalized videos for your drip sequence

    38:44-Use cases for AI chat bots & automation for speed to lead

    41:45-Use cases for self service tools

    46:14-How to stay up-to-date on AI without getting overwhelmed

    49:58-Connect with Phil




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    52 min