To learn more about Breakthrough Academy, click here: https://trybta.com/EP289

Get a free contractor Lead Source Attribution template and example here: https://trybta.com/DL289

While contractors and construction business owners are busy scrambling to get our websites ready for AI search, Phil Risher is asking a much bigger question: Will your website even matter in 3 years?

Phil is a digital marketing specialist who works exclusively with contractors.

He's been watching in real time as AI search puts an end to everything we thought we knew about modern marketing.

Traffic is dwindling. SEO is changing. And websites... well, they might be dying.

Instead, Phil says AI agents will dominate contractor digital marketing strategies in just a few years.

In today's episode, Phil shares his predictions, what they mean for the construction industry, and what you need to start building today to survive the next decade.

00:00-Intro

02:03-Recent AI Shifts

03:41-Changing Website Traffic

07:32-Measuring Marketing Success

12:43-Gathering Customer Data

24:25-Building Trusted Brands

31:38-Evolving Ad Landscape

34:56-Selecting Right Agencies

To learn more about Breakthrough Academy, click here: https://trybta.com/EP288

When ChatGPT released in 2022, we all knew the start of a new era in tech was coming.

But we couldn't possibly comprehend just how much our industry was about to change.

Although robotics are a few years away from replacing field labor, pretty much every other area of a contracting business has been totally disrupted.

Today, I've brought on DJ Carroll, a former contractor known for scaling home service companies through disciplined AI and automation, to share his opinions on where the industry is now, where it's headed, and the skills and concepts we HAVE to understand if we want our businesses to survive what he calls the next industrial revolution.

This is not a philosophical conversation. DJ gives some real, actionable advice any contractor can implement in the next week.

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Learn more about DJ Carroll: https://carroll.media/about/

00:00-Intro

04:12-Hype Versus Reality

08:28-AI Adoption & Memory Capacity

19:43-Marketing Use Cases

28:32-Building AI Ads

34:50-Adopting Voice Services

40:17-Creating Company SOPs

45:23-Upcoming AI Advancements

To get the Project Management resource bundle, click here: https://trybta.com/DL287

To learn more about Breakthrough Academy, click here: https://trybta.com/EP287

Caleb George produces $34M in projects with just three project managers.

Scott Kelley’s team can run a million dollar project without asking him a single question.

What do these two builders have in common? Exceptional project management systems.

In this roundtable discussion, I sat down with Caleb George of Chris George Custom Homes, Scott Kelley of Evolution Design Build, and Jordan Coolidge from Buildertrend to break down the difference between projects that run profitably without owner involvement and projects that require constant firefighting to cross the finish line.

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Caleb and Scott are Breakthrough Academy Members who have worked with their coaches and contractor community group to achieve exceptional results. To learn more about becoming a Breakthrough Academy Member, click here: https://trybta.com/EP287

Check out Buildertrend: https://buildertrend.com/

Learn more about Chris George Custom Homes: https://www.chrisgeorgecustomhomes.com/

Learn more about Evolution Design Build: https://evobuildgroup.com/

00:00-Intro

07:37-Biggest Contractor Issues

09:59-Broken Process Signs

15:38-Defining PM Roles

26:18-Implementing Balanced Accountability

35:49-Optimizing Project Communication

57:51-Streamlining Planning Capacity

1:12:11-Advice for Contractors

To learn more about becoming a Member, click here: https://trybta.com/EP286

Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL286

At just 30 years old, Riley Rivers owns a $7M dollar landscaping business, pulling in $120K in profit every month.

Multiple divisions.

Massive contracts.

Complex operations.

And he does it all in less than 40 hours a week.

In this episode, I'm talking to Riley to find out how he built his company, including the key decisions he made as he scaled.

If you're ready to step out of the day-to-day and become a real CEO, Riley's story is a must listen.

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Riley is a Breakthrough Academy Member who has worked with his coach and contractor community to build a business he loves running. To learn more about becoming a Member, click here: https://trybta.com/EP286

Learn more about Rivers Landscaping: https://www.riverslandscapingmt.com/

Episode highlights:

• Learn which systems enabled Riley to more than double his revenue without sacrificing profitability.
• Get insight into Riley’s hiring strategies when it comes to adding high-impact leaders into his organization.
• Discover how Riley built his team culture… by letting his team build his culture. Find out how he stepped back and let his people establish the company’s core values and the tactics used to live them out.

00:00-Intro

01:55-Journey to $3 Million

07:12-Evolution of Roles

09:41-Strategy for Growth

11:49-Identifying Core Gaps

21:01-Org Structure Strategy

30:18-Cultivating Company Culture

40:22-Leadership and Management

Grab a copy of Bob's Top 10 Tax Tips For Self-Employed Contractors: https://trybta.com/DL285

To learn more about Breakthrough Academy, click here: https://trybta.com/EP285

Ever run out of money despite making millions of dollars?

This is the situation Bob Gauvreau has seen hundreds of contractors fall into.

Revenue is up, profit may even be up.

But they run out of cash unexpectedly and when they get hit with an unexpected bill or expense…

…they crumple.

In today’s episode, Bob walks us through a foolproof system for managing your cash flow so financial stress becomes a thing of the past.

Episode Highlights:

• Learn why your P&L might be lying to you, and which metrics actually matter when it comes to the health of your business
• Understand where cash gets “stuck” and how to avoid accidentally spending the cash you need to pay the bills.
• Discover the foolproof system for managing your cash flow and forecasting potential issues 90 days in advance (no more being jump-scared by your bank balance)

Get in touch with Bob: https://gauvreaucpa.ca/

00:00-Intro

02:18-Cash Flow vs Profit

08:32-Tight Cash Impact

15:36-Optimizing Cash Inflows

23:04-Accounts Receivable Systems

29:38-Managing Cash Outflows

43:57-Owner Compensation Rhythm

47:24-Financial Process Organization

To learn more about Breakthrough Academy, click here: https://trybta.com/EP284

Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL284

Joel Retherford made an extra $1.6 MILLION in the first four months of this year.

How? By hiring for one simple role.

In today’s episode, I’m talking to Joel to understand:

• How hiring a project manager helped him produce an entire year’s worth of revenue, in 4 months
• The hiring process he used to find a rockstar capable of driving all that value
• And why so many contractors completely botch their project management, and how to stop killing your profit as you grow.

If you’re struggling to scale and want to stop bottlenecking your operations, this episode is for you.

00:00-Intro

01:25-Overcoming Personal Operational Bottlenecks

09:20-Hiring An External Candidate

12:19-Managing Internal Staff Friction

21:02-Presenting A United Front

26:44-Unlocking Strategic Owner Advantages

31:19-Timing The Project Manager

36:41-Structuring Tangible ROI Goals

To learn more about Breakthrough Academy, click here: https://trybta.com/EP283

Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL283

Eric Olson found a way to squeeze an extra 200 thousand dollars of profit out of work he was already doing.

His secret weapon? Change orders.

In today’s episode, Eric is going to talk us through:

- The exact strategy he used to 4X his profits on all change orders

- Why getting this wrong can leave you with angry clients, a frustrated team and zero dollars in the bank

- And how to get your team stoked about maximizing profit at all levels of the organization.

Eric Olson is a Breakthrough Academy Member and Owner of Olson Defendorf Custom Homes in Texas.

He has worked Breakthrough Academy coaches and community members over the years to create bulletproof systems in his business that have significantly improved his profit, cash flow and personal life.

Learn more about Olson Defendorf Custom Homes: https://www.odcustomhomes.com/

00:00-Intro

06:17-Incentivizing Project Managers

12:18-Pricing Logic

16:55-Profit Sharing Expansion

24:06-Collection Process Timing

28:48-Tracking Change Orders

34:14-Schedule Management Updates

40:58-Systems Optimization Change

To learn more about Breakthrough Academy, click here: https://trybta.com/EP282

Ready to build smarter? Meet Breakthrough Academy at Build Show Live in San Antonio, Sept 10–12. Use code BTA26 for 25% off. Click the link to register: https://www.buildshowlive.com/

Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL282

Most contractors struggle to build four to ten homes a year. Today’s guest, Charlene Barrett sold six hundred. That's hundreds of millions in sales.

Today we're going to go through:

- What contractors get wrong about scaling from 1 to 10 million,

- How to use referrals and reviews to supercharge sales,

- And how to deliver world-class services that customers love, at scale.

Charlene is a Breakthrough Academy coach and former Director of Sales and Marketing for a top North American builder, where she worked for over 12 years.

She is a true expert in customer experience and sales, so don’t miss this episode if this is something you’re interested in improving.

00:00-Intro

04:59-Service vs experience

06:25-Creating wow moments

11:57-Negative customer experiences

15:00-Systemizing customer experience

23:02-Driving five-star reviews

32:55-Generating customer referrals

40:37-Insights on coaching