When founders say they “just need a website,” that’s almost never the real issue.

In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days.

We talk about:

• Why DIY copy stalls
• How to delegate without losing your voice
• The real reason founders become marketing bottlenecks
• What strategic website copywriting actually looks like
• How to build a website that reduces manual communication

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-case-study-website-stalled-to-scalable

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought:

• “If I email more, people will unsubscribe.”
• “Three emails a week sounds like too much.”
• “I don’t want to annoy my list.”

This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our most downloaded guest episodes ever and we’re going deeper.

Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she’s refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.

In This Episode, We Talk About:

• What’s changed (and what hasn’t) in Holly’s 3–5 email per week rhythm
• How to make high-frequency emailing feel personal and still increase open rates
• What she’s doubling down on (instead of expanding to more platforms)
• What a “micro-partnership” actually looks like (and why it’s more powerful than chasing more opportunities)
• The shift from dopamine-driven visibility to data-driven growth
• Where her traffic and clients are really coming from (hint: not social media)

Resources & Links Mentioned:

• Listen to Holly’s first episode: How Owning Her Brand Voice Doubled Her Revenue
• Join Holly's 3-Day Anti-Social Reset
• Get Holly’s free Ditch the Social Drama workshop

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from.

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Your brand voice matters more than any algorithm.

Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.

In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode.

She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.

In This Episode, We Cover:

• The social media optional strategy that continues to fuel Holly’s revenue growth
• How consistent messaging builds trust (and makes selling easier)
• The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)
• The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)
• Simple email formulas that creates consistency and trust.

This Episode Is For You If:

• You feel pressure to constantly post on social media
• You’re showing up consistently but not seeing conversions
• You ghost your email list until launch time
• You want a repeatable system that fits your life
• You crave visibility without burnout

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes

Resources & Links Mentioned:

• Join Holly's 3-Day Anti-Social Reset
• Get Holly’s free Ditch the Social Drama workshop

Related episodes:

• The Smart Way to Build Trust Through Email Marketing
  https://www.megankachigan.com/smart-way-build-trust-email-marketing
  
  
• How to Use ManyChat to Grow Your Email List
  https://www.megankachigan.com/grow-your-email-list-manychat
  
  
• 3 Tips To Create Content Consistently Without Burnout
  https://www.megankachigan.com/create-content-consistently-without-burnout

*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and progra

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence:

The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion rate.

This is for the heart-centered coach, strategist, or service provider who’s head is spinning while you’re overthinking everything…

Here’s the truth most business owners don’t realize:

You could be just one adjustment away from copy that actually connects.

Sometimes, it really can be that simple.

You're not new to this. You have a solid offer. You care deeply. But your words aren't pulling their weight. Let’s fix that.

In this episode, I’m sharing the 3 fixes I look for first that make the biggest difference for your bottom line. I will unpack each of these so your message finally lands the way you intended.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-fixes-with-examples

LINKS MENTIONED:

• Do the free 5-day challenge: Why Isn’t This Converting?
• Case Study: Conversion Copywriting That Finally Made Her Offer Sell
• What you can expect to get in Copy Clarity Club:
  • Sales Page Example Audit
  • Website Example Audit

Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Daily list growth is simpler than you think.

I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked ways to make your list love hearing from you!

Whether your list feels tiny or neglected, this episode will remind you how powerful it can be when you treat every email address like their is a real human behind it (because there is!)

Listen to this episode to catch:

• The mindset shift that makes email marketing actually work
• How to get your subscribers to actually reply back to you.
• The email real estate most entrepreneurs waste (and the easy way to fix it)
• The content “broken record” moment that signals you’re close to converting
• Tracy’s favorite no-ad strategies for daily list growth
• Why your list-building isn’t working—and what to adjust before you give up
• Are free lead magnets still worth it in 2026?

🎧 Listen now and then join us inside Copy Clarity Club to build the kind of messaging that grows your list every single week—without burnout.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/email-marketing-tips-tracy-beavers

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required!

Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.

We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren’t sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

💌 Want a deeper audit of your current messaging or email strategy? Join the Why Isn't This Converting? Free Challenge here.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-ideas-this-week

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026.

In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers, and my own business.

What We Cover:

• The 3 shifts you need to know NOW for success in 2026 (and beyond)
• Why “human vs. AI” is the wrong question—and what matters more
• How to write for AI search and for real people
• What support clients want (what’s working NOW)
• Future-proofing your content so it still converts a year from now

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trends

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you.

I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.

Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.

Here’s what we cover:

• The human-first approach to AI—and why it works
• Why AI can’t replace your voice (but it can support it)
• The fill-in-the-blank AI caption trick you’ll want to steal
• Best practices for prompting that actually get results
• How Kinsey uses AI as a pep-talk partner
• Other uses for AI beyond copywriting!

Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs

The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.

Related Episode:
Case Study: The AI Copywriting System That Worked While She Vacationed

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

*affiliate link

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.