Most coaches that want to have a “digital presence” want to jump right into this piece!
I can’t tell you how many coaches I’ve talked to that have already started creating an e-book, or video series, or even writing an actual book without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!)
The rest of the coaches and consultants that haven’t already started blindly creating something are instead left wondering “What should I do?”
Eventually they decide on a video series or something else without ever knowing if that’s what is going to work well. So they go thru the trouble to make it and find out it was a bad idea in the first place.
Now if you already know your target market, who they are and what they want and need, you already have the information to answer these questions, but with a much higher degree of accuracy than our Broke Coaches.
I’ll show you how this works but first let’s define what a Client Attraction Magnet is and why you would want to create one.