Welcome to Creative Journeys!

Hey up, folks! I am Jo Day, and welcome back to Creative Journeys, the podcast where we explore the ups, downs, and everything in between when building a creative business. Today, we are diving into the world of podcasting - is it the right move for your business, or just another shiny distraction?

I am joined by my amazing co-host Lucy Rennie, who started her own podcast while writing a book, and together, we unpack the realities of launching a podcast, the tech and strategy you need, and how to make it a valuable business tool instead of an overwhelming time drain.

If you have ever thought about podcasting but felt unsure where to start, this episode will help you decide whether it is the right step for your business growth.

🎧 Listen now and find out if podcasting is your next big move!

Episode Summary

Starting a podcast sounds exciting, but is it actually worth it for your business? In this episode, Lucy Rennie and I break down the truth about podcasting—the good, the bad, and the unexpected.

We cover:
✔️ How Lucy launched her podcast alongside writing her book
✔️ The biggest mistakes new podcasters make (and how to avoid them)
✔️ Why knowing your audience is crucial before you start
✔️ How podcasting can build authority, trust, and long-term business growth
✔️ The tech tools we recommend for a smooth podcasting experience
✔️ Mindset struggles: Overcoming self-doubt and imposter syndrome
✔️ Should you DIY your podcast or hire a production team?

If you are thinking about podcasting but are unsure whether it is the right fit, this episode will give you the clarity you need.

Key Takeaways

📌 Podcasting is a long-term game—you need a content plan to avoid burnout.
📌 Know your WHY—do not start a podcast just because everyone else is doing it.
📌 The right tech matters—we share our recommended software and tools.
📌 Imperfect action beats perfection—done is better than perfect!
📌 Podcasting builds trust—it helps your audience feel like they know you.

Resources & Mentions

🔗 Buzzsprout – Podcast Hosting
🔗 Riverside.fm – Recording Software
🔗 Audacity – Free Editing Software

Love the episode? Here’s how you can support!

⭐ Leave a review on your favourite podcast platform.
📢 Share this episode with someone who needs to hear it.
🎙️ Subscribe for more creative business insights.

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks

Connect with Jo Day:

• Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
• Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
• Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

• Website: https://www.iamlucyrennie.com/
• Lucy on Instagram: http://instagram.com/iamlucyrennie
• Linkedin: https://www.linkedin.com/in/lucyrennie1/

Hey up, folks! Thanks for joining us on another episode of Creative Journeys with me, Jo Day, and my fabulous co-host, Lucy Rennie. We’ve been promising to dive into our book writing journeys and how it’s impacted our creative and business lives, well, today’s the day!

Episode Summary:
In this episode, Lucy and I share our experiences of writing and publishing books while running businesses both online and in the bricks-and-mortar world. We’ll talk about what motivated us to put pen to paper (or voice to text!), how we overcame challenges, and what impact our books have had on our businesses. Whether you’re considering writing a book or just curious about the process, this episode is packed with honest insights and useful tips.

Key Takeaways:

• How writing a book can boost your credibility and open new doors for your business.
• The different publishing routes—self-publishing, traditional publishing, and hybrid options.
• Overcoming writer’s block and finding creative ways to get your words down.
• Why having a publishing deadline (and accountability!) is crucial.
• How to use your book as a marketing tool and authority builder.
• The importance of mindset and overcoming self-doubt when putting your work out there.

Resources and Links Mentioned:

• Jo Day’s books: heyupfolks.com
• Lucy Rennie’s book Clarity, Communication, Connection: Available on Amazon
• Amazon KDP for self-publishing: KDP.com
• Future Proof Club: Iamlucyrennie.com
• Connect with us and ask questions via the “Send us a message” link in the show notes.
• If you are thinking about writing a book this year and need some accountability, let us know! We’d love to support you and hold you accountable to your publishing goals.

Next Episode:
Join us next week as Lucy shares her podcasting journey - why she started, what challenges she faced, and the behind-the-scenes process at Audio & Co. Don't miss it!

Thanks for listening, and remember to subscribe so you don’t miss an episode. See you next time!

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks

Connect with Jo Day:

• Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
• Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
• Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

• Website: https://www.iamlucyrennie.com/
• Lucy on Instagram: http://instagram.com/iamlucyrennie
• Linkedin: https://www.linkedin.com/in/lucyrennie1/

Hey up, folks! In this episode of Creative Journeys, we’re diving into the challenges, lessons, and triumphs that have shaped our entrepreneurial paths. We’re sharing our stories about embracing authenticity, tackling mindset blocks, and practical strategies for growing personally and professionally.

Episode Summary:
This week, we take you through the importance of leveraging past experiences, conquering fears, and finding your unique voice in the business world. From Lucy’s humorous first networking event to Jo’s insights on using data and analytics, we’ve packed this episode with inspiration and actionable advice. Plus, we discuss why setting incremental goals, finding accountability partners, and showing up authentically are key to long-term success.

Key Takeaways:

• How your past experiences shape your unique identity in business.
• Why embracing authenticity is essential for networking and creating content.
• The power of small, realistic goals to build momentum in your journey.
• How data and analytics can help you make better decisions in your business.
• Why accountability, community, and self-development are game-changers for growth.

Resources Mentioned:

• The Big Leap by Gay Hendricks.
• Jo's new website: HeyUpFolks.com.
• Lucy’s book: Clarity, Communication, Connection: A practical guide for building solid business foundations.

Subscribe to Creative Journeys on your favorite podcast platform and check out our YouTube channel. Join us as we share our creative experiment, and let’s grow together! Don’t forget to like, comment, and share your thoughts on this week’s episode.

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks

Connect with Jo Day:

• Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
• Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
• Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

• Website: https://www.iamlucyrennie.com/
• Lucy on Instagram: http://instagram.com/iamlucyrennie
• Linkedin: https://www.linkedin.com/in/lucyrennie1/