In this episode of Operations Unfiltered, we’re diving into the world of NIL (Name, Image, and Likeness) deals and the social media literacy young athletes need to navigate brand partnerships. With limited laws and a constantly shifting landscape, how can rising stars protect their future?
Plus, in Behind the Briefcase, I share a real-world challenge involving a young athlete from Houston who reached out about preparing for NIL—only to find the process wasn’t as straightforward as it seemed. Tune in for insights, strategy, and a behind-the-scenes look at how project management plays a role in the business of sports.
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