In the current landscape, negotiating with insurance companies has become imperative. The modern insurance industry prioritizes profits and stock market trends more than patients' and practice owners' needs. As a result, dentists are forced to join networks to remain competitive, creating a sense of obligation. However, recent events have caused them to demand change. By opting out of insurance and requiring fairer rates, the industry can foster a system of checks and balances, creating a healthier environment for all. In this episode, cohosts Naren Arulrajah and Jordon Comstock and featuring guest Ben Tuinei will discuss why negotiating or dropping insurance plans is necessary for progress.

Insurance companies hurt your cash flow and increase administrative costs, resulting in an average loss of $300K-$550K annually. PPOs might bring in patients, but every time you treat them, you give them a discount that lasts for the lifetime of their PPO plan, costing your practice in the long run.

In this episode, Jordon and Naren discuss three reasons you should consider firing PPOs. Offering your patients a membership plan instead will give them an excellent experience that keeps them returning. Don't let PPOs hold your practice back from reaching its full potential.

As a dental practice owner in 2023, building trust with your patients online is critical. Gone are the days of relying solely on one-on-one interactions to establish trust. Now, it's about growing that trust before patients call or visit your website. And the beauty of building trust online is that it works for you 24/7. By engaging with patients through online reviews, case studies, and other creative strategies, you can transfer trust from your current patients to those you want to attract. That's where marketing strategy meetings with experts like Ekwa come in handy. So, if you want to level up your game and attract more patients, this podcast episode is highly recommended.