Moms are the best advice-givers. Wyoming native Brady McLean once dated a woman from a multi-generational motorcycle family. “Her mom is the first one that I can ever remember saying, ‘Go fast, don’t die,’” he recalls. McLean took that message to heart and ultimately founded a lifestyle apparel brand by the same name dedicated to “the culture and community that inspired our existence.”

Emboldened by the roads he and his friends call home, McLean helps spearhead the “DevilStone Run,” an annual motorcycle ride through the Equality State. The four-day trip begins at Devil's Tower, in the northeast corner of Wyoming, passes through Yellowstone—the world’s first national park—and concludes in Jackson Hole at the base of the Grand Tetons.

Asked to name the most rewarding aspect of building “Go Fast, Don’t Die,” or any of his other businesses, McLean doesn’t hesitate or mince words. “It’s a million percent—no question, no close second—the people,” he says. “Whatever industry you’re in, whatever business you run, you should be saying, ‘How can I make my community’s life better?’”

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Vanessa Ruck is a self-proclaimed “go-getter, a chase-your-dreams kind of girl.” Her path to motorcycling came in a roundabout way: on the heels of a devastating bicycle accident that required seven surgeries and put the adventure-lover out of action for most of a decade. During her recovery, Ruck decided that life-changing event would not dictate her future.

In the eight years since Ruck began riding motorcycles, she has completed some of the most challenging off-road races in the world. “A lot of people see the sort of riding and racing that I’ve been doing and think I’ve been riding since I was a teeny tot,” she says. That late start aside, motorcycling has unlocked an all-new and often-unexpected world for “the girl on a bike.”

When she isn’t riding one of her several motorcycles, Ruck is a passionate and engaging motivational speaker, focusing on mental health and helping others make empowered decisions. “Life is really short,” she says, “and it’s absolutely incredible what we can achieve if we put our minds to it.” Want to know how to turn doom and gloom into drive and inspiration? Just ask Vanessa Ruck.

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Daniel Ritz stumbled upon motorcycling a dozen years ago while working as a newspaper editor in Southern California. “There was a small shop up the street from where I was living,” he tells “Driven to Ride” host Mark Long. “I started looking at Triumphs, and I saw the Scrambler as a good mix: heavy enough for big trips but light enough to still move around a bit.”

For three years, a Matte Khaki Green Scrambler (“To this day, it’s still the most beautiful bike I’ve ever seen”) was Ritz’s sole transportation. “I just really committed to being as light-footed as I could, to being mobile,” he says, noting that he interacted with more people commuting and running errands on his motorcycle than when driving his pickup truck.

Now living in Idaho, the conservation editor for “Swing The Fly” and founder of “Jack’s Experience Trading Co.” has traded Pacific Coast Highway for Forest Service roads. “Wild people enjoy wild places and wildlife,” says Ritz. “I feel very lucky to have access to a pretty remarkable landscape that is well-built, and sort of curated, for motorcycling.”

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