• Driving Growth Through Retention and Expansion (and How AI can Help)

  • Jan 24 2025
  • Length: 18 mins
  • Podcast

Driving Growth Through Retention and Expansion (and How AI can Help)

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  • Summary

  • This week's show is entitled, "Driving Growth Through Retention and Expansion (and How AI can Help)" and my guest is Anastasia Pavlova, Founder & CMO at Bold GTM: Go-to-Market & Revenue Marketing Consulting.

    Tune in to Learn:

    • How to leverage B2C strategies to enhance B2B marketing by focusing on customer-centric fundamentals.
    • How data-driven segmentation cab improve customer retention and reduce churn.
    • Why you must Prioritize customer retention efforts over acquisition to cut costs and drive growth.
    • The importance of fostering collaboration between marketing and customer success teams for improved customer engagement.
    • How AI helps with it all!

    Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.

    Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

    Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts
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