• E503: Interview with Tricia Mahoney from Twisted X Global Brands

  • Feb 7 2025
  • Durée: 23 min
  • Podcast

E503: Interview with Tricia Mahoney from Twisted X Global Brands

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  • Résumé

  • In this episode, we dive into the world of footwear marketing with Tricia Mahoney, Chief Marketing Officer at TwistedX Global Brands.


    Tricia shares insights on managing multiple footwear brands, including TwistedX, TwistedX Work, and Blackstar. She discusses their unique B2B approach and focus on retailer support.


    We explore Tricia's views on content creation, brand consistency, and the use of AI in marketing. She emphasizes the importance of engagement metrics and authentic content that resonates with their audience.


    Tricia also offers valuable advice for aspiring marketers, stressing the benefits of diverse experiences across agency and client-side roles.


    This conversation provides a glimpse into the fast-paced world of footwear marketing and the strategies used to build strong brands in this competitive industry.
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