Hot take: a lot of the things that make online marketing successful are not exactly the most glamorous. But they DO make the fun parts of marketing, well, more fun… because they usually provide the function, purpose and mode of efficiency.
This week’s episode will help you understand what an online marketing plan is, why you need one, and the function it serves in your overall business strategy. The short version is - an online marketing plan helps you avoid shiny object syndrome (aka chasing after tons of distractions) and overwhelm by keeping your decisions and actions focused on a handful of marketing goals that are directly tied to your business growth goals.
Want to get immediate access to a marketing plan template + workshop showing you how to customize it for your business? You can purchase the 2024 Marketing Plan Workshop