Sustainability isn’t just a corporate buzzword—it’s a critical business strategy. But as companies face increasing pressure from stakeholders, regulators, and the market, how can they effectively balance impact with profitability? In this episode, we sit down with Steve Rochlin and Jeff Senne, co-authors of Sustainability Tension Management: How Companies Can Thrive in the Era of Impact and Backlash, to explore how businesses can navigate the complexities of sustainability while driving real results.

Jeff and Steve break down the shift from “shared value” to “scared value,” the importance of impact measurement, and why sustainability has moved beyond commitment-based initiatives to demand measurable outcomes. You’ll learn about the six sustainability archetypes, how to bridge the gap between strategy and execution, and why managing tensions within sustainability efforts is key to long-term success.

What You’ll Learn in Today’s Episode:

• What sustainability tension management is and why it matters.
• How to bridge the gap between sustainability strategy and execution.
• Why businesses must shift from commitments to measurable impact.
• The six sustainability archetypes and how they shape business approaches.
• The role of tension management in long-term sustainability success.
• How sustainability is evolving from a compliance exercise to a business driver.
• How businesses can align sustainability goals with core business strategy.
• The financial benefits of integrating sustainability into operations.
• Why stakeholder engagement is key to sustainability success.

Resources In Today's Episode:

• Steve Rochlin: Website | LinkedIn
• Jeff Senne: Website | LinkedIn
• Science Based Targets Initiative (SBTi)
• Start with WHY by Simon Sinek
• Trellis
• GZERO World with Ian Bremmer
• Sam Harris
• Cautionary Tales
• Gareth Evans: LinkedIn
• Dan Roberts: LinkedIn
• VECKTA: News

You can view a video of the conversation on VECKTA's website here: https://tinyurl.com/322vbjau