How do you cultivate client relationships for business impact? Jason Duff, North America Oil & Gas Industry Leader at IBM, shares his insights in how to build client relationships by listening and understanding clients’ needs, translating it to the most suitable product, and what to do when trust is broken. In his talk with John Sullivan, Jason also sheds some light on the oil and gas industry’s digital transformation story – how it is working towards sustainability and what lays ahead for the industry in times of energy transition.