This episode covers the following chapters from the book:

• SECTION 1 (CONTINUED): WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS
  • Why doubling a website’s conversion rate is easier than it sounds
  • Choose your role models wisely: Take inspiration from this awe-inspiring story of how one of our clients went from zero to half a billion dollars
  • Why the world’s top websites are winning (and how yours can too)
  • Why you should avoid meek tweaking (and not just because it sounds creepy)
  • DiPS (Diagnose → Problem → Solution) thrashes meek tweaking
• SECTION 2: DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED
  • A goldmine of techniques
  • Why it pays to understand your visitors
  • Techniques for low-traffic websites
  • Installing a tag manager (to help you activate and deactivate tags without having to speak with your IT department each time)
  • Diagnose by…using web analytics (to track where your visitors came from, and which links they clicked on)
  • Diagnose by…capturing easy-to-interpret click maps (to see exactly where visitors clicked—even if it wasn’t on a link)
  • Diagnose by…using session-recording tools (to see videos of visitors’ screens and more)

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.