On this episode of the Bad Hotel podcast, we are joined by Frank Fieber: creative director at Sony music. Creating everything from cover art to merchandise to music videos, he injects awesome visual ideas into a recording artist's campaign. We discuss his various mantras and anecdotes picked up on his journey through the design and music industry. Currently, Frank's working with artists such as Declan McKenna, Koffee and Headi One. He’s also worked on campaigns for Ed Sheeran, Paolo Nutini and Charli XCX. He’s furiously charming and it’s a really interesting episode, especially for anyone wanting to get into the music design world.