In episode 13 of the Groundfloor Market Trends podcast, host Patrick Donoghue interviews Claire Lovell, Groundfloor's Head of Product. They discuss her extensive background in product management and her journey from working in box office management to leading product development in various fintech and blockchain companies. Claire elaborates on her role in innovating Groundfloor's offerings, particularly the Flywheel Portfolio — a product that enables retail investors to diversify their investments instantly and efficiently. The conversation covers the ideation, development, and incremental improvements made to Flywheel, emphasizing customer feedback and the importance of diversity in investment strategies. Claire also provides insights into future product iterations and enhancements, aiming to meet evolving investor needs and deliver a seamless user experience.