In an era where the internet drives commerce, education, and cultural exchange, ensuring equitable access is critical. ICANN’s New Generic Top-Level Domains (gTLD) Program and its Applicant Support Program (ASP) aim to democratize internet access, particularly in Africa.
In this exclusive episode of the Pure Digital Passion Podcast, I sit down with Pierre Dandjinou, ICANN’s Vice President for Stakeholder Engagement in Africa, to discuss how these initiatives empower African organizations by reducing financial and technical barriers to participation in the global internet ecosystem.
What are gTLDs and the ASP?
gTLDs are domain name extensions (like .com or .org) that allow communities, brands, and organizations to create customized digital identities. The ASP offers up to an 85% reduction in application fees, training, and access to pro bono services, ensuring underrepresented groups can apply for and manage their own gTLDs.
Why It Matters for Africa and Kenya
Pierre highlights how gTLDs foster economic inclusion and cultural representation, especially through non-Latin scripts that preserve linguistic diversity. For example, the .africa domain has become a powerful branding tool unifying the continent’s digital identity.
Overcoming Challenges
While opportunities abound, hurdles like limited awareness and financial constraints persist. ICANN’s outreach and the ASP are addressing these issues, ensuring no one is left behind in this digital revolution.
How to Apply for the ASP
Application Deadline: November 2024 to November 2025 (early applications encouraged). Eligibility: Nonprofits, small businesses, indigenous organizations, and entities from less-developed economies. Financial Assistance: Up to an 85% fee reduction, training, and guidance from Applicant Counselors.
Next Steps
Visit https://newgtld.icann.org/ for program details. Download the guidebook: https://newgtld.icann.org/en/about/program/applicant-guidebook. Explore resources: https://newgtld.icann.org/en/about/program/asp. Prepare documentation and attend webinars for guidance.
Seize this transformative opportunity to shape Africa’s digital future. Watch the full conversation and learn how to take advantage of ICANN’s New gTLD Program and ASP!