Episode 38 - The three factors destroying your SDRs cover art

Episode 38 - The three factors destroying your SDRs

Episode 38 - The three factors destroying your SDRs

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In this episode of Sales Tales, Dave and Josh examine the function of business development within the wider sales org.

You could say BD is the hardest role in sales.

At the same time, many organizations struggle with culture and keeping their roles stocked with talented people who can execute consistently.

Why is that?

In this episode, learn:

  • Why the BD role is so important.
  • Why we don't treat BD like it's important.
  • Ways to rethink your approach to the culture of business development.



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