Episode 9 Part 2: Ryan Coulter - Building the Category & Owning the Pocket
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Episode 9 Part 2: Ryan Coulter - Building the Category & Owning the Pocket
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About this listen
Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 9 Part 2, Ryan Coulter, the James Brand, joins to discuss breaking trail in the ‘everyday carry’ category- including pocket knives and carabiners. He talks about utilitarian values while expanding the portfolio outside of just ‘outdoorsy’ sharp knives.