**Skip the Cold Open at 11:39**

Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.

As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknowledge that favoring client acquisition over client revenue is only part of the equations.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

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Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Jake's been travelling / Jake's internet issues)**

**Skip the Cold Open at 3:51**

Lately Jake has been getting some absolutely whacky sales calls and has had to deal with some... unique sales objections as well as some common red flags.

In this episode, we break down our most common client red flags as well as go into some of the wild sales objections we've been getting lately.

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JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Follow up on listener problem from Episode #165)**

**Skip the Cold Open at 6:43**

It's been a few years since we've talked about what we'd do differently if we were to start an agency over right now.

However, the landscape has changed more in the last year than it has in the last 5 years. Additionally, we are not the same people we were in 2019.

Over the last 6-7 years, we have learned a lot about ourselves, we've gained confidence, and we see the changes that are happening in the world.

What starting over for us looks like in 2026 looks vastly different than what starting looked like in 2019.

----------------------------------

JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We get tired of hearing about all the awful "setters and closers" out there. But one of our listeners put us up for the challenge of trying to find a legitimate appointment setting agency and grilling them on the podcast.

So we did just that.

We found Steve Fair from Sponge:NB who has been in the industry for over 2 decades. Steve not only explains how to do appointment setting right, but pulls the curtain completely back on the shifty appointment setting gurus and tactics we see all over the place.

----------------------------------

JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.

Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.

We go over the various finding in this report and weigh in on each finding. Things like:

• Whether marketers feel that AI gives them a competitive advantage
• How other marketers are reporting using AI
• How many marketers and agencies are reporting more success and better performance with AI
• How much more marketers and agencies expect to use and invest in AI in 2025 and beyond

----------------------------------

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Jake is training for a marathon)**

**Skip to Cold Open at 11:10**

Last week, we went over how we managed client projects and recurring monthly tasks inside of our ClickUp workspace.

This week, we're going over how we use ClickUp internally to manage internal projects, team member time tracking, monitor labor efficiency, and how we manage our own workloads.

We also go over how we use the project management tool to conduct research and development of new services and value adds as well as store notes for internal meetings and future ideas.

----------------------------------

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Cody is finally done moving)**

**Skip to Cold Open at 6:20**

A popular request of us is to walkthrough our entire ClickUp™ setup and how we use it as a productized service agency.

In this episode, we go through specifically how we use it for client work and how we automate monthly, recurring task generation.

We also go into other features we use such as scheduled emails to clients and general time tracking workflows for client work when it doesn't make sense to track time on individual tasks.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Cody's Breakdancing + ER Visit...)**

**Skip the Cold Open at 13:10**

A listener wrote in to get our advice on what to do regarding a situation he's in with a client. His client isn't understanding the value of what he's offering despite amazing cost per lead results and even the client admitting that the leads are closing at 60%.

To complicate matters, he feels like he can't fire the client because this client's brother is also a client and doesn't want to lose two clients in the process.

The Everbros weigh in and we give our thoughts on exactly what he should do.

----------------------------------

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u