**Cold Open (Cody's Too Sexy for His Shirts)**

**Skip the Cold Open at 6:41**

As we've been diving into integrating AI into our agency, we've realized that everyone on the internet seems to be lying about how they're using AI.

When we ask about specific operational applications outside of spamming prospects or scraping lists, we're met with a mix of content production applications and crickets.

We don't think AI is nearly where people are pretending it is on LinkedIn but we do talk a bit about how we're using it in our agency NOT related to sales or content production.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Colorado and Dream Crushers)**

**Skip the Cold Open at 10:57**

Kinsta (a WordPress hosting solution) reached out to us to be an agency partner. We had to break the news to them that our agency is transitioning to the Wix Studio platform.

Roger Willams from Kinsta challenged us on that decision and before we let him keep talking, we asked him to duke it out with us on the podcast in an unfiltered and unedited debate.

Wix Studio or WordPress? Which is better for agencies?

If Wix isn't good for agencies? Why after 7 years are we switching? If Wix is so good for agencies, why are 40% of all websites in the world WordPress???

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This episode is releasing during Kinsta's Black Friday sale and if you're ...one of those... WordPress agencies... we highly recommend checking out their hosting deals.

They're giving away 6 months of FREE hosting with an annual plan (or half off per month for 6 months on the monthly plans).

https://kinsta.com/pricing/

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

• Clients unable to access Google Drive because they don't have Gmail...
• Clients unable to send files because they don't have Dropbox...
• Responding to, organizing, and taking feed back from cluttered email responses and Google Docs...
• Knowing if clients and prospects actually viewed your pitch deck

These are some of the inefficiencies we've been dealing with in our agency and just a few of the things Tiiny Host solves.

This week, we bring Tiiny Host CEO and Founder, Elston Baretto, onto the podcast to talk about what it is, why he decided to take on Google Drive and Dropbox, and why Tiiny Host is a must-have for agencies.

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The Tiiny Host team has a special deal for The Agency Growth Podcast listeners:

Go to: tinyhost.com/agencies Use code: GROW

You'll get 50% OFF your first month of a Pro or Pro Max plan.

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Ninja Forms bugs, swag, and the great email fiasco)**

**Skip the Cold Open at 14:13**

This week, we dive into something every agency owner eventually faces: what happens when you and your clients grow, but not always in the same direction.

We break down the difference between growing with clients versus growing apart, how productization sharpens those shifts, and why "but I’ve been with you for years" cannot be a free pass.

If you have ever felt guilty about enforcing new rules, nervous about client pushback, or unsure when to adapt versus when to hold the line, this one will resonate.

----------------------------------

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

Real estate, real estate, real estate... We see so many newer agency owners and freelancers trying to target or go after real estate agents.

Thinking about this on our own... it doesn't seem that viable to us just off of our own basic knowledge of the industry.

So we brought Matt Johnson with MicroFamous™ onto the podcast who has an extensive history in the agency space dealing specifically with real estate agents.

Is this actually a lucrative niche? After all, homes and properties are huge investments... often the biggest ones people will make in their lives. So there HAS to be a lot of money in this industry for agencies... right?

----------------------------------

JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (The dentist and Jake's old man habits)**

**Skip the Cold Open at 10:00**

We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.

It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means our services are rigid and we are transactional, not consultative.

No matter how many times we try, illustrating what a productized agency is to a client still never gets the message across.

So Jake had an idea.

What if we just listed our pricing on our website?

----------------------------------

JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We have been deep into the AI ecosystem looking for solutions to operational problems both in our own agency and for our clients.

We've also noticed other agency owners and SaaS businesses jumping on the AI bandwagon and building their own AI tools and reselling them wrapped as a service.

Tony Small from HeyLibby joins us on this episode and gives us insight into why and how he started his AI call agent and receptionist, why he positioned it in the niche he did, and how he actually goes about selling it to businesses.

----------------------------------

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

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Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."

That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.

After diving more into Service Provider Pro, we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.

Leave out all the fluff and make the features it does have as robust as possible.

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SPP aims to be the ultimate client onboarding, project management, CRM, and client portal tool for productized agencies. They're a small team and making changes every day, which is actually something we like.

----------------------------------

JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u