For the first time in over 2 years of doing this podcast, we're covering mental health. Specifically our own experiences with it as agency owners.

We're covering both perspectives of coming into agency ownership with pre-existing mental health issues as well as developed ones from the natural stressors that come with operating an agency and business in general.

We both deal with our own very separate issues. It's not just depression. It's anxiety, imposter syndrome, body dysmorphia, anger, and more.

If you're struggling with something, perhaps hearing our own story and struggles will help in some way.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:

YouTube: @everbros

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

**Skip the fun stuff and get to the meat of the episode at 21:26**

The number one problem agencies seem to struggle with is getting clients. They often blame competition or not having a good enough value prop. But that's rarely actually the case.

Lacking basic business, marketing, and sales fundamentals is what's killing agencies and causing them to spin their wheels.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:

YouTube: @everbros

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

We're joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine.

Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency owners learn the fundamentals of SEO as well as create standardized SEO processes and procedural SEO documentation.

Get 30% off your first 3 months with code: EVERBROS

pathfinderseo.com

SEO is one of the hardest things to productize, package, and scale as an agency especially if you're not a niche agency.

Lindsay gives us tips on how to package and productize SEO services so you can increase your recurring revenue, close more web design projects, and build long-term relationships with your customers.

You can reach out to Linsday directly at lindsay@pathfinderseo.com and at lindsday@webshine.com.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

YouTube: @everbros

Twitter/X: @HundleyJake

LinkedIn: linkedin.com/in/jake-hundley/

Facebook: facebook.com/jake.hundley.1

Instagram: instagram.com/jakehundley/

Reddit: u/JakeHundley

TikTok: @jakehundley

**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)**

**Skip the Cold Open at 7:52**

Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a social media agency, email marketing agency, or even video and design agency.

If you're a design agency, you may want to consider adding website maintenance and basic SEO service for monthly retainer work.

If you're an SMMA, you might want to make sure websites perform well so your social media ads do as well.

In this episode, we cover everything we look at when auditing websites for prospective clients and how to do that.

Keep in mind, that we are auditing for our specific niche. If you're in other niches such as e-commerce, you might want to consider other things we're not mentioning.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

YouTube: @everbros

Twitter/X: @HundleyJake

LinkedIn: linkedin.com/in/jake-hundley/

Facebook: facebook.com/jake.hundley.1

Instagram: instagram.com/jakehundley/

Reddit: u/JakeHundley

TikTok: @jakehundley

**Cold Open (The Everbros YouTube Channel)**

**Skip the Cold Open at 9:38**

Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major determining factor in the scalability of that software in your agency as your agency scales.

We break down the different types of pricing models and what software you should go with based on where your agency is in size as well as how your services and products are packaged.

Low flat-fee software subscriptions might sound appealing, but the administrative headache that comes with them might not be worth it in the long run. High flat-fee software might be pretty and buttoned up, but are you throwing money out the window by not using all of the features?

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

Twitter/X: @HundleyJake

LinkedIn: linkedin.com/in/jake-hundley/

Facebook: facebook.com/jake.hundley.1

Instagram: instagram.com/jakehundley/

Reddit: u/JakeHundley

TikTok: @jakehundley

**Cold Open (Our advice to a developmental agency owner)**

**Skip the Cold Open at 13:55**

In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients fill out.

It gives us every detail about their business that we need to know in order to effectively execute our services.

That includes their brand messaging, the size of business they are, what their target CPA is, and even accounts we need access to.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

Our first agency guru-type episode where we talk about success.

But more importantly... that when it comes down to it, nobody really cares if you don't succeed at something.

The only person you should be doing things for you is you. Sharing your success is great, but don't be scared to do something if you feel like it might not lead to success because at the end of the day... nobody cares.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

Fresh off of Jake's appearance on Josh's Web Design Business podcast, Josh makes a special appearance on our podcast diving deep into just how accessible starting a web design agency is.

We never wanted to build websites. It was something we realized we had to do for our clients because, at its core, any campaign is only as successful as the landing page. Josh is different. Josh started out doing what he loved -- designing and building websites.

He went on to write for Elegant Themes (the company responsible for the Divi visual builder in WordPress), scale his web design agency to over the 6-figure mark, sell it, and create courses on how to grow and scale a web design agency.

We wanted to specifically talk to Josh, not just about his career, but how other people who don't know much about web design, can get started and add it as a service to their offering.

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If you haven't listened to Josh's podcast, you can check him out here:

https://open.spotify.com/show/54Lw9cfbfIPLQvc7ANmMmL?si=8485028fdfe646ba

You can also find him and his web design courses at joshhall.co.

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley