**Cold Open (Ninja Forms bugs, swag, and the great email fiasco)**

**Skip the Cold Open at 14:13**

This week, we dive into something every agency owner eventually faces: what happens when you and your clients grow, but not always in the same direction.

We break down the difference between growing with clients versus growing apart, how productization sharpens those shifts, and why "but I’ve been with you for years" cannot be a free pass.

If you have ever felt guilty about enforcing new rules, nervous about client pushback, or unsure when to adapt versus when to hold the line, this one will resonate.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

Real estate, real estate, real estate... We see so many newer agency owners and freelancers trying to target or go after real estate agents.

Thinking about this on our own... it doesn't seem that viable to us just off of our own basic knowledge of the industry.

So we brought Matt Johnson with MicroFamous™ onto the podcast who has an extensive history in the agency space dealing specifically with real estate agents.

Is this actually a lucrative niche? After all, homes and properties are huge investments... often the biggest ones people will make in their lives. So there HAS to be a lot of money in this industry for agencies... right?

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JOIN THE FREE DISCORD

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (The dentist and Jake's old man habits)**

**Skip the Cold Open at 10:00**

We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.

It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means our services are rigid and we are transactional, not consultative.

No matter how many times we try, illustrating what a productized agency is to a client still never gets the message across.

So Jake had an idea.

What if we just listed our pricing on our website?

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We have been deep into the AI ecosystem looking for solutions to operational problems both in our own agency and for our clients.

We've also noticed other agency owners and SaaS businesses jumping on the AI bandwagon and building their own AI tools and reselling them wrapped as a service.

Tony Small from HeyLibby joins us on this episode and gives us insight into why and how he started his AI call agent and receptionist, why he positioned it in the niche he did, and how he actually goes about selling it to businesses.

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."

That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.

After diving more into Service Provider Pro, we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.

Leave out all the fluff and make the features it does have as robust as possible.

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SPP aims to be the ultimate client onboarding, project management, CRM, and client portal tool for productized agencies. They're a small team and making changes every day, which is actually something we like.

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Jake is mentoring high school kids in entrepreneurship)**

**Skip the Cold Open at 18:43**

This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.

Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.

Check out our thoughts on why personal brands drive credibility (even outside entrepreneurship) and lessons learned from real-world examples. Whether you’re just starting out or running a multi-million dollar agency, hopefully, this episode will inspire you to stake your claim online and grow your agency by growing your reputation.

Expect hot takes, practical tips, and the real story behind our shift. Building a personal brand isn’t optional anymore—it’s a must for every agency owner who wants lasting success in today’s market.

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (We're Switching to Invoice Billing with Google Ads)**

**Skip the Cold Open at 10:37**

What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals.

We explain why we think true agency success isn't about hitting a revenue number. It's about designing a business that gives you freedom and fulfillment along the way.

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We have talked extensively about optimal agency operations on this podcast because it's probably the most important thing in the profitability and scalability of your agency.

Gray Mackenzie has been helping multi-million dollar agencies for the past 13 years find higher profitability in their operational procedures through his company, ZenPilot.

Gray is a wealth of knowledge when it comes to agency operations and Jake has attempted to get him on the podcast for over 2 years after diving into his Agency Journey podcast when we first started this podcast!

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ZenPilot:

https://www.zenpilot.com/

Agency Journey Podcast:

https://open.spotify.com/show/4C7UEVPMZZlPzbMlIwmiaA

----------------------------------

JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u