Join Marney Reid and Chris Frink as they discuss going from a MedTech sales role into leading a team that defines and rolls out the strategy for a new product/technology launch. Chris talks through his experience starting on the sales team at one of the “big five” (as we call it in the Orthopaedic industry) into leading commercial strategy at a smaller MedTech company. We discuss the biggest changes to keep in mind when going from sales into an internal role, and key variables to consider in order to take something from a “good idea” into execution, and pass through the adoption curve into product adoption.

Chris Fronk

Chief Commercial Officer

THINK Surgical

Chris is a successful Med Tech commercial leader with 20 years of experience in the enabling technology and robotics space. He’s worked for both large public and small privately held organizations.

Currently, Chris is the Chief Commercial Officer for THINK Surgical which is a privately held company in the orthopedics robotics market. THINK has gone through a tremendous transformation over the last two and a half years raising more than $100 million and completely revamping their product portfolio.

Chris and the leadership team have rebuilt THINK’s commercial offense from the ground up. THINK Surgical is pursuing a differentiated strategy and disruptive commercial model which will challenge the market dominance of the major orthopedic companies. The company recently transitioned from R&D into commercial execution following FDA clearance for their innovative new miniature, handheld robotic system in 2023.

Prior to joining THINK Surgical, he had a highly successful 17-year career at Stryker Corp. where he sold orthopedic instruments, surgical navigation, and Mako surgical robotics technologies to both hospitals and IDN’s. This time both in the field and in corporate roles has helped Chris develop market relevant instincts regarding customer expectations, commercial models and user experiences with enabling technologies across multiple surgical specialty. Chris holds a BA in Marketing from Stetson University and has been recognized with numerous

outstanding sales and career achievement awards:

CAREER IMPACT AWARD WINNER

• 3X National Sales Representative of the year
• 4X Lee Stryker Award winner (#1 in sales)
• 10X Regional Sales Representative of the year
• 12X President's Council member

You can connect with Chris at:

· https://www.linkedin.com/in/chris-fronk-a239b241/

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos