What if your best content is already within your team, waiting to be uncovered?

In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate.

Amy and Hayley break down what expert interviews are, why they work, and how they help B2B companies create truly authentic, people-focused content straight from the voices of their in-house experts.

Find out:

• What expert interviews are and how they add depth to your content
• Who is considered an ‘expert’ in an organization – and why it goes beyond the C-suite
• How they bring authentic, people-focused stories to life
• The many content opportunities expert interviews create (beyond just the interview itself)

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/video10x-exec/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter