In this episode of the EmbellishPod, we dive deep into the world of whiskey with Ari Sussman from Outsider Spirits. Join us as we explore the innovative journey behind Whiskey JYPSI, a brand that defies the norms of celebrity spirits. Ari shares the fascinating story of how country musician Eric Church and serial entrepreneur Raj Elva came together to create a whiskey brand that truly stands out.

Topics Covered:

The inception of Outsider Spirits and the collaboration between Eric Church and Raj Elva.

The unique approach to creating Whiskey JYPSI, blending international whiskeys and exploring new whiskey categories.

The importance of quality and authenticity in celebrity spirits.

The innovative use of different woods and casks in the Explorer Series.

The significance of grain selection and the use of heritage grains in whiskey production.

Future plans for Whiskey Gypsy and the exciting releases to come.

Key Highlights:

00:00:07 - Introduction and how to connect with EmbellishPod.

00:01:00 - Ari introduces Outsider Spirits and the vision behind it.

00:03:41 - The challenge of creating high-quality celebrity spirits.

00:08:03 - Ari's background and his role in Whiskey JYPSI.

00:17:00 - The Explorer Series and the use of oak from the Troncais Forest.

00:27:10 - Future international spirits and blending possibilities.

00:33:33 - The importance of grain selection and heritage grains.

00:43:25 - Future plans for Whiskey JYPSI and upcoming releases.

Connect with Us:

Email: embellishpod@gmail.com

Instagram:@embellishpod

TikTok:@embellishpod

Website:www.embellishpod.com

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#WhiskeyJYPSI #OutsiderSpirits #EricChurch #CelebritySpirits #WhiskeyBlending #HeritageGrains #EmbellishPod #WhiskeyPodcast