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FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

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Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: "Preparing meals the way grandma would" - using only natural ingredients and no synthetic additives. He shares lessons learned along the way that traditional manufacturers struggling to adjust to peoples' desires for a wholesome lifestyle and a healthy environment should learn from. Continue reading →

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