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Creative Entrepreneurship and Pricing with guest Casey Brown

In this episode of Measure Twice, Cut Once, I introduce to you my special guest Casey Brown, a pricing expert and author of 'Fearless Pricing' and founder of Boost Pricing. Casey's TED Talk can be viewed here. Casey talks about helping artisans command the prices they deserve and shares insights on pricing, valuing one's work, and building confidence as a creative entrepreneur.

The discussion covers practical steps for setting price floors and ceilings, overcoming the fear of pricing, and improving negotiation skills. This episode aims to empower creatives to confidently monetize their crafts while staying true to their passion.

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00:00 Welcome to the New Season
00:29 Introducing the Season's Focus
01:29 Meet Casey Brown: Pricing Expert
02:40 Diving into Pricing Strategies
10:25 Understanding the Floor and Ceiling in Pricing
18:01 Building Confidence in Your Value
31:32 Casey's Inspirational Journey
34:31 Conclusion and Farewell

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