In today's podcast Josh Phegan is joined by Identity Marketing Founder Steve Osborn. Steve and Josh talk about why branding should rapidly evolve, positioning for your customer demographic, visual brand recognition, building and marketing the brand profile, website design and digital customer experience, capturing information with forms, presenting effectively for AI, and Steve explains how his company performs brand audits for their customers.

Today's podcast features Josh Phegan with Mark Sinclair and Lachlan Sinclair of Pendium Advisory, which specialises in real estate business and rent roll valuations, brokering and advisory. Lachlan explains the valuation formula and the advisory side of PA. Mark talks about internal sales and the importance of brokerage, and they discuss go-wrongs they've experienced and how PA helps avoid those pitfalls.

This podcast features Josh Phegan talking with David Bliss, Sales Director at Reapit. David talks about how Reapit brings all your tools together in one platform. David and Josh discuss the importance of keeping relationships personalised, when and how customers interact with your proptech, tasks the AI does for you quickly and consistently, the need for diligent organisation of data, and how Reapit empowers businesses to provide a definitive customer journey and be the brand they want to be.

In this podcast, Josh Phegan interviews Rahul Grover, CEO at iD4me, a data source that helps you locate homeowners and their information. Rahul and Josh discuss how agents use the tool to build and maintain relationships, how to understand and use trigger points, and why you need to observe permissions. They talk about iD4me's ease of use, how it supports and enhances what you already know, and how behavioural and patterning data can increase your listings.

In this podcast, Josh Phegan interviews Damian Merchan, Co-founder and CEO of Sonar AI, which uses AI to connect data and boost productivity. Damian talks about his move from real estate into proptech, how to use measurements to improve performance, and synthesising metrics for more effective leadership. Damian and Josh discuss trend analysis to chart peaks and troughs, visualising and presenting data clearly, and how Sonar AI ensures the data you rely on to run your business are accessible, reliable and actionable.

In today's podcast, Josh Phegan is joined by Danielle Harmer, General Director of Product at Domain Group. Danielle introduces Domain's new Skylight real-time data app, which provides outstanding market awareness and insights for real estate agents. Danielle and I discuss how Domain's apps help sell marketing during the listing presentation and help you make the most of your high-value data. We also discuss how accessing and interpreting that data makes you the trusted advisor. Danielle explains how agents can also provide Domain's integrated tools to vendors.

In this podcast, Josh Phegan interviews Kahlia Cordony, founder of Cordony Group, which provides styling and presentation services for properties. Kahlia talks about the psychology behind those often hard conversations about making a property saleable. She details upgrades that can and should be made and notes the importance of timing and urgency. Kahlia steps through the process for requesting and specifying services, defines preparation vs. styling, discusses funding options, and illustrates how Cordony Group positions properties to sell.

In today's podcast Josh Phegan is joined by Ali Vaez of Active Pipe (Moxiworks). Ali describes how Active Pipe provides real estate agents with the tools to foster and nurture relationships. Ali and Josh discuss ActivePipe's cornerstone data discovery survey tool for persona identification, the importance of updating your email layout templates, why you need to automate your customer communications to build and nurture those relationships, understand the personas inside of your database and use those templates to target them.