Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Written by: Justin Deese | Home Service Industries Author Podcast Host Leader and Trainer
  • Summary

  • Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
    Justin Deese | Home Service Industries, Author, Podcast Host, Leader and Trainer
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Episodes
  • 52 | Celebrating One Year of Freedom Blueprint with Justin Deese
    Sep 16 2024

    Show Information

    Justin Deese

    www.JustinDeese.com

    Justin@JustinDeese.com

    Service World Promo Discount Code: FREEDOM24


    Summary

    In this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, from partnering with Leap Partners to personal milestones such as his alcohol-free journey and numerous speaking engagements. Justin also talks about exciting upcoming events, including a keynote at Service World Expo and a live podcast stage appearance. This episode is filled with gratitude, personal growth, and future aspirations.


    Takeaways

    1. Reflecting on a Year of Growth: Celebrating the podcast’s one-year milestone, filled with meaningful interactions and feedback.
    2. Partnering with Leap Partners: The positive impact of selling and partnering with Leap Partners on professional and personal fronts.
    3. Alcohol-Free Journey: Insights into Justin’s decision to stop drinking, its challenges, benefits, and its impact on health and family.
    4. Speaking Engagements: Enthusiasm for public speaking, memorable experiences at various events, and anticipation for upcoming keynotes.
    5. Future Prospects: Excitement about upcoming engagements, particularly Service World Expo and live podcast events.


    1. 00:02 - Introduction and Celebrating One-Year: Reflecting on reaching the one-year mark and initial thoughts.
    2. 00:52 - Year in Review and Upcoming Events: Overview of the past year and exciting upcoming events like Service World Expo.
    3. 03:17 - The Journey of Starting a Podcast: How the podcast began nine years ago and the influence of John Lee Dumas.
    4. 05:40 - Partnering with Leap Partners: Details on selling the business and partnering with Leap Partners.
    5. 06:46 - Alcohol-Free Journey: The decision to stop drinking and its personal and professional impacts.
    6. 09:08 - Supportive Family and Personal Benefits: How the alcohol-free journey impacted Justin's family life and overall health.
    7. 11:30 - Speaking Engagements: Experiences and excitement about public speaking events.
    8. 13:45 - Live Podcast Stage and Future Plans: Anticipation for live podcasting at Service World Expo and other future plans.
    9. 13:45 - Webinar and Book Updates: Updates on the book "When Your Business Partner is Your Spouse" and potential future releases.



    Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership, Growth, Positive Mindset, Business Strategy, Home Services Industry, Speaking Engagements, Leap Partners, Alcohol-Free Journey, Service World Expo, Live Podcast, Personal Growth, Professional Development.

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    22 mins
  • 51 | The Power of Social Media in Elevating Your Recruiting Game with Guest Derek Cormier
    Sep 9 2024

    Episode Number: 51

    Date: September 9, 2024

    Duration: 41:50

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: Justin@JustinDeese.com


    Guest: Derek Cormier

    Company: Climate Experts

    Website: https://www.climateexpertsac.com/

    Facebook:

    https://www.facebook.com/climateexpertsac

    TikToc

    https://www.tiktok.com/@climateexpertsac?fbclid=IwY2xjawEV6RtleHRuA2FlbQIxMAABHaO_dJbBrImQRavq5BZV8tE1xBgW_BuCnf4Re4MLYN9UXZRZOdB0qN5NpQ_aem_hXn55oir9SbHaqTcsQWWBg

    Instagram

    https://www.instagram.com/climateexpertsinc


    Summary:

    In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Derek Cormier from Climate Experts in Melbourne, Florida. They delve into the significant role of KPIs (Key Performance Indicators) in fast-tracking business success. Derek shares his journey of expanding his business from a single truck operation to an $8 million enterprise. The discussion highlights the importance of establishing specific job roles and clear KPIs, building a strong company culture, and effective social media strategies for branding and recruitment.


    Takeaways:

    Importance of Specific KPIs: Establishing clear, measurable KPIs can drive growth and help businesses monitor their progress effectively.

    Building a Strong Company Culture: A positive company culture significantly impacts employee retention and recruitment.

    Leveraging Social Media: Effective use of social media can enhance branding, customer engagement, and recruitment.

    Role of Best Practice Groups: Participating in best practice groups, like Nextar, is essential for business development and growth.

    Clear Job Roles: Defining specific job roles and boundaries improves operational efficiency and helps avoid conflicts.


    Chapters:

    00:02 - Introduction to Derek Cormier and his journey in the trades

    02:03 - Challenges and dynamics of running a family business

    03:48 - Establishing roles and boundaries

    04:51 - Keys to success and the importance of KPIs

    06:38 - Partnering with best practice groups like Nextar

    10:30 - Effective social media strategies for business growth

    14:16 - Budgeting for marketing and the role of social media

    16:39 - Impact of a strong social media presence on recruiting

    19:14 - Importance of company reviews and career progression

    20:42 - Attracting the right talent through a positive company culture

    23:07 - Paid workday trials to assess potential employees

    27:47 - Tips for social media: Getting started and understanding your brand

    33:34 - Hiring a social media videographer

    36:21 - Closing thoughts and advice from Derek Cormier


    Keywords:

    Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, KPIs, Key Performance Indicators, Business Growth, Social Media Marketing, Company Culture, Recruitment Strategies, Best Practice Groups, Nextar, Business Strategies, Leadership, Climate Experts, Derek Cormier

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    42 mins
  • 50 | The Path to HVAC Excellence: Chris Michel’s Leadership Journey
    Sep 2 2024

    Episode Number: 50

    Date: September 2, 2024

    Duration: 44:14

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: Justin@JustinDeese.com

    Guest: Chris Michel

    Guest Contact: cmichel@servicenation.com

    Special Offer: $100 Off Service World Tickets use Promo Code FREEDOM24


    Summary

    In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Chris Michel, the Training Director at Service Nation, to explore his inspiring journey from college football to a successful career in the HVAC industry. Chris shares valuable insights on leadership, personal growth, and the importance of living intentionally. They discuss Chris’s transition from being a sales expert to a training director, his philosophy on leadership, and the inspiration behind his book, "The Red Chair Experience."


    Takeaways

    1. Perseverance and Failure: Chris Michel emphasizes the role of perseverance and how failure can be a great teacher on the path to success.
    2. Living Intentionally: The importance of taking care of oneself to better help others, akin to the airplane safety advice of putting on your own mask first.
    3. Transition in Careers: Insights into Chris’s journey from sales to leadership roles, highlighting his continuous growth and learning.
    4. Service Nation and Service World: Exciting developments and opportunities at Service Nation and the upcoming Service World event.
    5. Writing as Therapy: Chris's experience in writing "The Red Chair Experience," which helped him process his emotions and grow personally.

    Chapters

    • 00:01 - Introduction: Welcome and episode overview.
    • 00:22 - Chris Michel’s Journey: Early career and entry into HVAC.
    • 01:52 - Leadership Lessons: From sales to a training director.
    • 04:09 - Personal Growth: Importance of learning financials and business acumen.
    • 06:47 - Football and Sales: Lessons from Chris’s football career.
    • 12:21 - Perseverance in Sales: Overcoming challenges and learning from failures.
    • 16:17 - Writing "The Red Chair Experience": Inspiration, process, and impact.
    • 21:34 - Daily Routines and Intentional Living: Self-care and preparation.
    • 28:53 - Service World Insights: Upcoming event details.
    • 37:21 - Training Opportunities at Service Nation: Programs and resources for contractors.
    • 40:25 - Closing Remarks: Final thoughts and signing off.


    Keywords

    Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership in HVAC, Chris Michel, The Red Chair Experience, Personal Growth, Service Nation, Service World, HVAC Sales, Perseverance, Business Acumen, Daily Intentional Living, HVAC Training Programs, Chris Michel

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    44 mins
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