• From Claims to Crushing the Production Game with Rocio Luna

  • Jan 22 2025
  • Length: 1 hr and 1 min
  • Podcast

From Claims to Crushing the Production Game with Rocio Luna

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  • Summary

  • This episode of Power Producers Podcast featured Rocio Luna, a workers' compensation expert with a claims background, who discussed her journey from claims management to becoming a producer. Rocio shared insights into how her psychology studies and claims experience equipped her with the empathy and problem-solving skills necessary for success in sales. Key Points: Transition from Claims to Sales: Rocio described how her claims background gave her a unique perspective and the tools to address clients’ concerns effectively, particularly in high-risk industries like construction and staffing. Challenges in Sales: Rocio shared the hurdles she faced as a young female producer entering a male-dominated industry, including imposter syndrome and the difficulty of establishing a personal brand. Workers' Compensation Strategies: She emphasized the importance of understanding loss runs, controlling experience modifications, and helping clients make data-driven decisions over emotional ones to reduce total cost of risk. Building a Personal Brand: Rocio discussed how leveraging social media, particularly LinkedIn, transformed her approach to client engagement and established her as a thought leader. Key Advice for New Producers: Rocio stressed the importance of focusing on clients’ needs, being persistent, and starting each day fresh, regardless of previous setbacks. Connect with: David Carothers LinkedIn Rocio Luna LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Rocio Insurance Services Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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