• From Medical Innovations to Market Success with CEO & Author Elizabeth Chabe | Episode 49

  • Dec 18 2024
  • Length: 46 mins
  • Podcast

From Medical Innovations to Market Success with CEO & Author Elizabeth Chabe | Episode 49

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  • Summary

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    Having a great product is one thing, but when no one knows about it, it affects the probability of market success. High Touch Group is a privately held consultancy that helps science and engineering clients market existing products and services, showcase their value, develop and launch new products, engage with investors, generate leads and drive revenue.

    Timestamp:
    00:00 Intro
    03:19 Elizabeth Chabe’s Background
    06:05 Characteristics of starting a product
    07:15 Venture Capital Work
    12:50 What is High Touch Group
    16:20 Duration of Contracts with Companies
    19:10 Business Model
    22:00 Market Success Needs for MedTech Businesses
    28:00 Criteria MedTech companies should aim for
    33:35 Biggest hurdles for innovators reaching market success
    38:00 Future Thoughts
    44:15 Contact Details

    Website: https://hightouchgroup.com

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