• From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2

  • Feb 21 2025
  • Length: 35 mins
  • Podcast

From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2

Listen for free

View show details

  • Summary

  • Why is lead capture an afterthought for so many exhibitors?

    Instead it's the whole point of exhibiting in the first place – or at least should be!

    There's both an art and a science to effectively gathering and managing leads. But the good news is that today's technology can make the entire process much less painful ... once exhibitors embrace both the strategy and the system.

    Michelle Harman joins us in this episode to offer expert perspective on:

    • How the lead capture process has evolved in recent years
    • Where it still needs improvement
    • Which key mindset exhibitors need to shift
    • What a dream lead management process could look like
    • How to streamline follow-up
    Show more Show less
Show more Show less

What listeners say about From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available