This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH.

If you listened to our last spotlight with Dan Klein about a month ago, you already know that this quarter Case IH has given me access to some of their people to learn more about what goes into developing the tractors and equipment that farmers use every day. These spotlight segments are usually farmers, and it just so happens that’s also the case here, Chris Dempsey, like Dan Klein is not only a Case IH employee, but a farmer himself.

Today’s episode builds upon what Dan shared about how Case IH stays systematically customer-focused through their Customer Driven Product Design. Chris is going to share more about the integration of technology and iron and how that comes together in the modern Magnum Tractor.

Chris Dempsey has spent 12 years with CNH and Case IH in a variety of roles in the technology space spanning dealer technical support, quality, marketing, and product management.

Chris is currently responsible for overseeing precision technology integration across CNH’s portfolio of iron products as well as global go to market execution of technology solutions across CNH’s house of brands.

And the pride Chris and his colleagues have in Case IH and specifically in the Magnum is very evident when you hear them talk about it.

Brought to you by Case IH:

Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Download the Agtech Alchemy Quarterly: https://agtechalchemy.substack.com/p/agtech-alchemy-quarterly-winter2025

GenAI Whitepaper: https://www.rhishipethe.com/genai-in-ag

Today's episode features the founding members of Agtech Alchemy. This format is a little different from our normal show. It’s a lot less formal, you’ll hear some jokes and laughter, but really it’s just four guys who all really care about agtech and its ability to improve agriculture in the future.

If you’ve been around agtech circles for very long, especially if you’re on LinkedIn, you know all three of our guests today: Walt Duflock is the vice president of Innovation at Western Growers, which represents family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Sachi Desai is with Bayer Crop Science. He has over 20 years of experience in AI and machine learning research, development and application across multiple industries including agriculture. Rishi Pethe has guest hosted this show a number of times. He is the author and publisher of the twice weekly newsletter, Software is Feeding the World. He also just released a whitepaper today which is a practical guide to generative AI and explains how organizations can go past proof of concept phase of these new capabilities. Make sure you go download that. I’ll leave a link for that in the show notes.

I will also leave a link in the show notes where you can read the Agtech Alchemy Quarterly, which is what we’re going to talk about in today’s episode. I knew it would be filled with insights, but it surpassed my expectations, and it’s 116 pages long, so obviously we will just barely scratch the surface in today’s episode. Make sure you go read the full digest to understand what’s happening today in agtech.

It was really cool to read thought pieces from creators back-to-back in the same document. I started making connections that I don’t think I would have made if I read them independently. If I had to summarize an overall theme for this one, it would be an exploration of if and when technology can be a true competitive advantage. There is a lot of talk of AI, especially generative AI, but the pieces run the gamut. Some of the authors you’ve heard from on this show in the past, like Janette Barnard, Matthew Pryor, Rishi Pethe, and Dan Schultz. Others are household names in agtech thought leadership like Shane Thomas and Walt Duflock. It’s a great mix and I think you’re going to enjoy today’s conversation which serves as a bit of an overview.

A quick disclaimer: I will admit that this episode does get a little bit wonky because all four of us like to nerd out about agtech, but but it’s also a lot of fun, so stick with it. I think there are some really important concepts discussed. Then after you listen go read the full digest.

Brought to you by Case IH:

Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and...

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

J.R. Simplot: A billion the hard way by Louie Attebery

Simplot company website

“During World War II, Jack Simplot’s plants produced thirty-three million pounds of dehydrated potatoes and five million pounds of dehydrated onion to fuel America’s fighting men and women. In the 1960s, he helped McDonald’s chief Ray Kroc turn the french fry into a national staple. In the 1980s, the Idaho farm boy with the eighth grade education played a major role in making the personal computer a household word. And as a new century begins, the company and the man show little sign of resting on the laurels.”

That is from the book J.R. Simplot: A Billion the Hard Way by Louie Attebery which tells the incredible life story of J.R. Simplot, more commonly known as Jack Simplot.

Today Simplot is a household name for those of us in agribusiness. The diversified global company has business interests in farming, ranching and cattle production, food processing, food brands, phosphate mining, fertilizer manufacturing, and other enterprises related to agriculture.

But the humble beginnings it came from and the incredible evolution of the company has a lot of insights for all of us interested in the future of agriculture and is the focus of today’s history of agriculture episode.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.