Future of Luxury with Dr. Daniel Langer

Written by: Dr. Daniel Langer
  • Summary

  • Équité founder and CEO Professor Dr. Daniel Langer is one of the world’s most renowned experts on luxury brand strategy and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, named one of global ”Top Five Luxury Key Opinion Leaders” by Netbase Quid. The Economist calls him the “authority in luxury.” He is a bestselling author of several luxury management books on English and Chinese, and he is frequently featured in Wall Street Journal, Financial Times, New York Times, Robb Report, Bloomberg, South China Morning Post, among many other top publications. He is the Executive Professor of Luxury Strategy and Disruption at Pepperdine University in Malibu, California and he also teaches luxury at NYU in New York. He consults some of the world’s most admired and iconic luxury and lifestyle brands and is a trusted advisor to top-managers in the luxury industry. Équité evolved to one of the leading luxury strategy and brand activation firms worldwide combining brand positioning with creative implementation. Dr. Langer recently launched and co-founded Équité Intelligence, a premiere online luxury training platform. Designed for corporations as well as individual entrepreneurs and professionals looking to break into the business of luxury. Daniel also leads highly sought-after luxury master classes and trainings around the world and is a frequent global keynote speaker on the future of luxury. His education includes Harvard Business School and he holds a MBA and a Ph.D. in Luxury Management. Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit www.equiteintelligence.com www.equiteintelligence.com Équité Brands: www.equitebrands.com Instagram: @drdaniellanger
    Copyright 2024 All rights reserved.
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Episodes
  • #2 - Jonathan Levine, Founder of Master & Dynamic, on Crafting the Future of Luxury Audio
    Dec 13 2024

    In this podcast episode, Jonathan Levine, the founder and CEO of Master & Dynamic, shares his journey of creating a luxury audio brand inspired by his sons' love for music. Launched in 2014, the company emphasizes design and craftsmanship, prioritizing quality materials and acoustic performance over technology hype. Levine discusses the importance of brand consistency and trust among luxury consumers, highlighting the need for a long-term vision in the industry. He reflects on the gradual success of Master & Dynamic, emphasizing the role of customer connections and word-of-mouth in promoting the brand. The conversation concludes with thoughts on the future of luxury, focusing on the desire for fewer but better products.

    Jonathan Levine is a serial consumer products entrepreneur. After a short career on Wall Street and after graduating business school with a major in finance, Jonathan started his first company, Power-To-Go, which became a leader in 12V powered automotive aftermarket accessories.

    He then went on to found Team Products International, a portable power equipment and lawn & garden company, selling products under the licenses Coleman; Coleman Powermate and Sunbeam. His last non-audio business was Lancer & Loader Group where he became an early leader in battery-operated LED lighting products under the Rite Lite brand. All three businesses had successful exits.

    Levine launched the design-driven luxury audio company Master & Dynamic in May 2014. From a mere idea sparked by the products his then-teenage sons were using to a coveted brand with an increasing number of products, Master & Dynamic has been built on the same principles that drive Mr. Levine: design, technology, craftsmanship, creativity and collaboration. With Mr. Levine at the helm, Master & Dynamic has partnered with many of the most respected and iconic luxury brands in the world including: Louis Vuitton, Chanel, Celine, Bugatti, Lamborghini, Mercedes/AMG, Ermenegildo Zegna and Leica Camera.

    Mr. Levine earned an MBA in Finance from the University of Chicago Graduate School of Business in 1987 and an undergraduate degree in English from the University of Pennsylvania in 1984. During his time at The University of Pennsylvania Levine was a member of the Nationally ranked Lightweight Men’s Crew team and an officer of the Sigma Chi Fraternity. He did this while simultaneously working full-time during his sophomore, junior and senior years.

    Levine is the father of two sons and stepfather to four children. He is an avid cyclist, runner, swimmer and endurance athlete. In July 2024 he and his son-in-law set a Guinness World Record running 24 Half Marathons in 30 days.

    @masterdynamic

    www.masterdynamic.com

    Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit:

    www.equiteintelligence.com

    Équité Brands: https://equitebrands.com/

    Instagram: @drdaniellanger

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    41 mins
  • #1 - Luc Rochereau, General Director of Marco Valente, explores how emotional connections define the essence of luxury.
    Nov 12 2024

    In an engaging podcast episode, Luc Rochereau draws on his extensive luxury industry experience to highlight the crucial role of emotional connections in luxury sales. He explains how successful salespeople tap into clients' emotions to truly understand their needs, ultimately driving impactful sales results. Luc underscores the importance of delivering exceptional service and personalized experiences to build lasting client loyalty. He also addresses the challenges brands face in conveying their authentic stories in a crowded market. According to Luc, luxury is defined by extreme value creation, and every client deserves an exceptional experience, irrespective of their purchasing history. The conversation emphasizes the necessity of empathy, creativity, and ongoing training as foundational elements for success in the luxury sector.

    Marco Valente High Jewelry: https://www.marcovalentehighjewelry.com

    Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit:

    www.equiteintelligence.com

    Équité Brands: https://equitebrands.com/

    Instagram: @drdaniellanger

    Show more Show less
    1 hr and 36 mins

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