Future of Luxury with Dr. Daniel Langer

Written by: Dr. Daniel Langer
  • Summary

  • Équité founder and CEO Professor Dr. Daniel Langer is one of the world’s most renowned experts on luxury brand strategy and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, named one of global ”Top Five Luxury Key Opinion Leaders” by Netbase Quid. The Economist calls him ”the authority in luxury.” He is a bestselling author of several luxury management books on English and Chinese, and he is frequently featured in Wall Street Journal, Financial Times, New York Times, Robb Report, Bloomberg, South China Morning Post, among many other top publications. He is the Executive Professor of Luxury Strategy and Disruption at Pepperdine University in Malibu, California and he also teaches luxury at NYU in New York. He consults some of the world’s most admired and iconic luxury and lifestyle brands and is a trusted advisor to top-managers in the luxury industry. Équité evolved to one of the leading luxury strategy and brand activation firms worldwide combining brand positioning with creative implementation. Dr. Langer recently launched and co-founded Équité Intelligence, a premiere online luxury training platform. Designed for corporations as well as individual entrepreneurs and professionals looking to break into the business of luxury. Daniel also leads highly sought-after luxury master classes and trainings around the world and is a frequent global keynote speaker on the future of luxury. His education includes Harvard Business School and he holds a MBA and a Ph.D. in Luxury Management. Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit www.equiteintelligence.com or contact Jeff Victor at jeff@equitebrands.com www.equiteintelligence.com Équité Brands: www.equitebrands.com Instagram: @drdaniellanger Executive Producers: Clayton James - Managing Partner, Jeff Victor - Managing Partner
    Copyright 2025 All rights reserved.
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Episodes
  • #5 - Damian Maib: CEO of Genuine & Thomas Derksen of 'Made in China' on the Luxury Market's Historic Shift & the Power of Social Commerce
    Feb 28 2025

    Damian Maib:

    Damian Maib is the Founder & CEO of GENUINE, a leading e-commerce enabler agency and consultancy that connects global brands with the Asian e-commerce landscape. Through GENUINE, he has helped renowned consumer brands such as P&G, Beiersdorf, adidas, Sebamed, cosnova, Steiff and Electrolux, as well as B2B industrial companies like LAPP, Helukabel and the Wagner Group, strategically expand their presence in Asia.

    As a Berlin in China Ambassador, Damian actively promotes economic and cultural exchange between Germany and China. He is also the co-host of the Made in China podcast, where he engages with experts on market trends, opportunities and challenges for businesses in China. His expertise has been featured by Forbes, HORIZONT, OMR, WirtschaftsWoche, FocusOnline and many more.

    Links:

    LinkedIn: https://www.linkedin.com/in/damianmaib/

    Website: https://www.genuine-asia.com/

    Thomas Derksen:

    Thomas Derksen studied East Asian economics and politics and Chinese in Bochum and Shanghai.

    He has over 10 million followers on social media, has authored multiple books and is the co-host of the Made in China Podcast. He traveled through China with the German Federal President, interviewed Nicole Kidman and his face was plastered across subway stations in Chinese megacities.

    Today, he speaks in front of large audiences, coaches aspiring speakers and performs stand-up comedy in three languages.

    Links:

    LinkedIn: https://www.linkedin.com/in/afuthomas/

    YouTube: https://www.youtube.com/@ThomasAfu

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    1 hr and 22 mins
  • #4 - Torsten Müller-Ötvös: Former CEO of Rolls-Royce Motorcars
    Feb 6 2025

    In this podcast episode, Torsten Müller-Ötvös, the former CEO of Rolls Royce Motorcars, discusses his transformative journey in luxury automotive branding. He emphasizes the shift from traditional perceptions of car ownership to a focus on experiences and client engagement, particularly among younger, more diverse clientele. Torsten highlights the importance of storytelling in luxury branding and the need for bespoke offerings to enhance brand value. He reflects on the evolution of luxury towards a more human-centric approach, advocating for sustainability and holistic well-being in future luxury experiences. The conversation underscores the critical role of client centricity and effective training in delivering exceptional luxury service. Daniel Langer and Torsten Müller-Ötvös are offering joint luxury masterclasses worldwide on how to be successful with ultra-luxury clients and how to transform luxury brands to make them future-ready, combining their decades long expertise to provide luxury brands unmatched luxury insights. Reach out to Dr. Langer at dl@equitebrands.com and Torsten at tmo@tmo-cp.com.

    Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: clayton@equitebrands.com, jeff@equitebrands.com

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    1 hr and 6 mins
  • #3 - Niccolò Ricci: CEO of Stefano Ricci on Merging Luxury and Sustainability
    Jan 22 2025

    In this Future of Luxury podcast, Niccolò Ricci, CEO of Stefano Ricci, discusses the brand's evolution from ties to a diverse range of luxury products, emphasizing quality and design. He highlights the importance of experiences in remote locations, like Cambodia, as part of the brand's vision, encouraging clients to connect with nature. The podcast also touches on the significance of sustainability in luxury fashion, with initiatives to train young artisans and minimize environmental impact. Ricci notes a shift in customer demographics, particularly with Generation Z, who value authenticity and the stories behind brands. The brand is expanding into new areas like interior design, reflecting the changing desires of its clientele.

    https://www.instagram.com/stefanoricciofficial

    https://www.instagram.com/niccolo_ricci

    Founded in 1972 by Stefano Ricci, the eponymous luxury lifestyle company, STEFANO RICCI S.p.A., embodies Italian craftsmanship and tradition. With a strong family history at its core, the company has consistently maintained a "100% Made in Italy" ethos, delivering quality, sophistication, and elegance: from made to measure tailoring to premium leather goods, from a luxury home line to bespoke high end interiors and traditional goldsmith jewelry. Encompassing a global team of over 800 employees engaged in Italian production and retail, the brand's headquarters sprawl over 9,000 square meters in the scenic hills of Fiesole. With 80 boutiques worldwide, including flagship stores in major capital cities and 21 shop-in-shops, STEFANO RICCI continues to redefine luxury living with its diverse range of products.

    Niccolò Ricci, Born in Florence in 1977 - Graduated in Business Administration in 2001. He then did a long internship in the United States, working closely with the C.E.O. of a department store in the luxury sector.

    In 2003, he became Head of the Corporate Plan for the development of new markets and the control of retail operations in STEFANO RICCI S.p.A.. Since 2007, he has been C.E.O. of STEFANO RICCI S.p.A., from 2010 to 2023 he has been also appointed co-administrator of the Antico Setificio Fiorentino, a historical silk manufacturer operating continuously since 1786, acquired the year before by the STEFANO RICCI S.p.A. From 2011 to 2015, he was a Confindustria Firenze Council member with an internationalisation mandate.

    From 2016 to 2020, he was a member of the Board of Directors of ICE Italy. Since 2020, he has been Consigliere of Pitti Immagine S.r.l., and since 2022 he has held the same position at Polimoda S.r.l.

    Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit:

    www.equiteintelligence.com

    Équité Brands: https://equitebrands.com/

    Instagram: @drdaniellanger

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    31 mins

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