In this episode of the Growth Game Plan podcast, the host sits down with Gerard, co-founder of Oxford Growth Advisors, to explore the journey of starting and scaling a business. Gerard shares insights into his 20-year career spanning both tech and entrepreneurship, from founding his own company to advising other businesses. He delves into the inception of Oxford Growth Advisors, the challenges of going from zero to one, and the critical steps needed to validate demand and establish a scalable, repeatable service.
Listeners will gain valuable insights into the key factors that drive business growth, particularly in the areas of sales and marketing. Gerard discusses his hands-on experience with cold traffic, the importance of building marketing funnels, and how to align sales processes to enhance client conversion. Whether you're a new business owner or a seasoned entrepreneur, this episode is packed with practical advice on how to overcome growth challenges and strategically scale your company.