Episodes

  • What the Hell is This?: Public Art That Catches You Off Guard

    What the Hell is This?: Public Art That Catches You Off Guard
    Jun 24 2024
    Ep. 37 Are you ready for a revelation that will completely shift your perspective? Imagine a laid-back, casual chat with a friend that turns into an unexpected journey of self-discovery and community impact. In this episode of "Getting Real with Bossy," co-hosts Kelly Bush and Kelly Metras dive into a fascinating conversation with Magnus Apollo. Known for his eclectic and impressive portfolio ranging from large-scale art installations to intricate design projects at MIT, Magnus exemplifies the spirit of creativity and community. Magnus opens up about his journey as a creative professional, highlighting his various roles, including his time working on a fusion reactor diorama for MIT and his artistic contributions to the Seneca Park Zoo. They discuss the implications of AI in the creative world, with Magnus expressing a balanced view that emphasizes the significant benefits and potential disruptions brought about by technology like AI and Canva. The conversation seamlessly shifts to topics like organizational skills, hiring the right assistant, and the myriad challenges that come with wearing multiple hats as a creative entrepreneur. Key Takeaways: Diversification in Creativity: Magnus's career spans various fields, from graphic design and prop making to large-scale installations, showcasing the benefits of being a versatile artist. Community Engagement: His deep connection to the Rochester community highlights the importance of local support and collaboration in sustaining artistic endeavors. Impact of AI and Technology: Insightful discussion on how AI tools like Canva are changing the landscape for artists and how these can be both helpful and disruptive. Organizational Challenges: Magnus shares his personal struggles and strategies about managing multiple projects and hiring suitable assistants to streamline processes. Notable Quotes: "Life is very short. I want to know how to do it all at the end of it." – Magnus Champlin "You bring your uniqueness to the table. That’s what clients are paying for." – Magnus Champlin "In Rochester, if you have an idea in a project, within six months, you have a team of people behind you excitedly hanging out, ready to party and make cool stuff happen." – Magnus Champlin About the Guest John Magnus Champlin, also known as Magnus Apollo, is a dynamic creative force, known for his diverse skill set and unwavering passion for problem-solving. With a background in design, illustration, and mural art, Magnus has carved a unique niche in the creative industry. His ability to seamlessly blend innovation with practicality has led him to collaborate on an array of projects, including crafting a captivating diorama for MIT's fusion lab and conceptualizing captivating murals for event spaces. Resources: Magnus Apollo on Instagram: @MagnusApollo Mind of Magnus Podcast: Available on podcast platforms Seneca Park Zoo: Visit for illustrated signs by Magnus Mit Fusion Lab: Learn about the diorama project Magnus worked on Pizza Wizard: Check out the viral ad featuring Magnus’s work Chapters: 0:00 Catch up with Kelly + Kelly 5:21 Magnus Champlin: A Versatile Creator and Problem Solver 9:12 A Versatile Marketer's Journey from Design to Bronze Sculpting 10:27 Navigating Creative Chaos and Saying No 15:22 The Impact of AI and Tools Like Canva on Graphic Design 21:26 Balancing Chaos and Technology in Restaurant Management 27:57 Finding the Perfect Assistant for a Chaotic Artist 32:35 Art, Community, and the Inspiration of a Beloved Boston Terrier 34:33 The Creative Community and Rising Costs in Rochester 37:03 Creating Viral Ads and Large Installations for Community Engagement 43:18 Balancing Community Contribution and Personal Fulfillment 47:51 The Evolving Concept of Money in a Digital Age 51:28 Magnus Champlin on Art, Organization, and Social Media Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 4 mins
  • 4 Core Values for Your Best Life Now Life with Megan McShane

    4 Core Values for Your Best Life Now Life with Megan McShane
    Jun 10 2024
    Ep. 36 Kelly Bush and Kelly Metras chat with Megan McShane, co-founder of Your Best Life Now, discussing personal development, family balance, and the importance of community. Megan shares insights from her 13-year tenure with Tony Robbins and offers a peek into her yoga practice and family life. Megan discusses the founding principles of "Your Best Life Now," focusing on the core values of faith, family, fitness, and finance. Her experience organizing high-impact events globally and her transition to a balanced, family-centered life provides listeners with actionable insights. The episode delves into the importance of community, leadership challenges, and the significance of staying true to one's values amidst adversity. Megan’s ability to weave metaphysical practices with grounded business strategies offers a unique perspective for business owners seeking personal and professional fulfillment. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros Notable Quotes: "You don't have to live anyone else's idea of your best life." - Megan McShane "If you keep doing what you do, you'll always get what you get." - Tony Robbins (often cited philosophy in Megan's journey) "I used to always be a people pleaser, but in business, you learn not everyone's going to like you, and that's okay." - Megan McShane About the Guest: Megan McShane is a dynamic leader in personal development and business coaching. She spent 13 years working closely with Tony Robbins, gaining extensive experience in sales, client services, and later as the Director of Platinum Partnership. Megan is a certified yoga coach and previously owned Grace Yoga. She holds degrees in Marketing, Advertising, Public Relations, and Metaphysics. Currently, she is the Co-Founder and Co-Owner of "Your Best Life Now," a global networking and personal development platform for entrepreneurs and business owners. CONNECT WITH MEGAN Email Megan@YBLNow.com Website www.YBLNow.com Text (786) 423-9810 LinkedIn Megan-McShane Facebook YourBestLife.Community Instagram @Yourbestlife.now Episode Key Takeaways: Inclusivity in Networking: Megan emphasizes the importance of inclusive communities that integrate personal and professional lives, making "Your Best Life Now" a holistic support system for entrepreneurs. Core Values: The conversation spotlights the four pillars of faith, family, fitness, and finance, crucial for achieving balance and success in business. Leadership Growth: Megan shares her evolution from a people-pleaser to a decisive leader, underlining the necessity of staying true to personal and organizational values. Community and Support: The impact of a strong community is highlighted, showcasing how being around diverse, supportive peers can lead to personal and business growth. Practical Self-Care: Megan talks about the importance of daily rituals, mindfulness, and asking for help to maintain mental and physical health. Chapters: 0:00 The Importance of Belonging and Community in Personal Development 6:52 Connecting with Tony Robbins Through Infomercials and Personal Growth 9:13 Megan's Journey From Sales to Tony Robbins' Team 12:02 Creating Inclusive Networking Groups for Diverse Business Owners 16:34 Choosing Your Hard and Living Your Best Life 23:27 The Challenges and Realities of Business Ownership 29:03 Self-Care for Busy Women 36:56 Finding Peace and Serenity in Sedona 39:13 Launching the Business Blueprint Accelerator for Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins
  • Must-read Business Books to Transform Your Mindset and Keep Customers Coming Back

    Must-read Business Books to Transform Your Mindset and Keep Customers Coming Back
    May 27 2024
    Ep. 35 Join Bossy Founders and Business Owners Kelly Bush and Kelly Metras as they discuss their favorite business books and share insights from a recent Women in Hospitality conference. They delve into the importance of knowing your "why" in business, the challenges of work-life balance, and the power of creating loyal customers. The mention of Charles Schwab's "Thanks for Coming In Today" highlights the transformative power of gratitude within the workplace, while "The Boy, the Mole, the Fox and the Horse" by Charlie Mackesy serves as a poignant reminder that business leaders are also human beings, deserving of compassion and self-care. This human-centric approach to business shines through the interactions between Kelly Bush and Kelly Metras, as they share anecdotes and wisdom. It's clear that empathetic leadership and a supportive environment can lead to greater employee engagement and customer loyalty, eventually driving the business forward. Key Takeaways: Embracing opportunities for reflection, such as traveling or stepping back from daily tasks, can spawn innovative solutions and strategies for business growth. Engaging with transformative ideas found in books about entrepreneurship and personal growth can greatly impact leadership style and business operations. Book Recommendations: Simon Sinek's "Start with Why" "Why We Can't Sleep" by Ada Calhoun "Buy Back Your Time" by Dan Martell Malcolm Gladwell's "The Tipping Point" "Zombie Loyalists" by Peter Shankman Disney's Approach to Quality Service (no specific URL given) "Big Magic" by Elizabeth Gilbert (recommended but not discussed in detail) "Freakonomics" by Steven D. Levitt and Stephen J. Dubner (recommended but not discussed in detail) "Dirt Candy" by Amanda Cohen (cookbook mention with business story) "The Boy, the Mole, the Fox and the Horse" by Charlie Mackesy "The Alchemist" by Paul Coelho Chapters: 0:00 Insights From a Women in Hospitality Conference 2:01 Train Journeys as a Catalyst for Creative Solutions 4:17 Reflecting on Personal Growth and Business Philosophies 8:28 Midlife Crisis and Sleeplessness in Gen X Women 11:25 Generational Gaps in Learning to Type 14:07 Gen X Tech Troubles and Midlife Crises 15:29 Discovering an Unexpected Gem During Pregnancy 16:18 Creating Customer Loyalty Through Zombie Loyalism 17:35 Maximizing Productivity Through Prioritization and Time Management 21:38 Discussing Books That Influence Business and Creativity 25:31 Transforming Hotel Culture With Simple Gratitude 25:55 Reflections on Business, Books, and Personal Growth 29:53 Seeking Book Recommendations for the Bossy Library Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Creating a Life and Business You Love: Asa Schutt's Path to Freedom and Fulfillment

    Creating a Life and Business You Love: Asa Schutt's Path to Freedom and Fulfillment
    May 13 2024
    Ep. 34 Today we catch up with Asa Shutts, owner of Shuts Productions and Shutter and Splice. Asa shares her journey of navigating personal and business challenges, including her son's rare genetic disorder, the passing of her father, and her own health issues. Despite the hardships, Asa has learned to say no more often, charge her worth, and pivot her business towards corporate work and real estate photography. She also emphasizes the importance of finding joy and purpose in her work, supporting companies that are making a positive impact, and leaving the world a better place. "I say no a lot more... and I am getting better at charging my worth, which has always been a big struggle for me." - Asa Key Takeaways: Personal adversity does not have to halt professional progress; Asa's experience shows it can redefine and refocus business goals. Strategic business decisions, like moving away from wedding photography to corporate projects, can lead to a healthier work-life balance and personal satisfaction. Charging one's worth and setting clear boundaries is crucial for long-term success in business and personal well-being. The entrepreneurial journey is one of constant adaptation, learning, and reevaluation of personal and professional aspirations. A relentless positive outlook and the ability to find silver linings in difficult situations are valuable traits for any business owner. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble About the Guest: Asa Shutts is a seasoned photographer and videographer who runs Shutts Productions and Shutter and Splice. Based in Rochester, New York, she specializes in photo and video production. Alongside her passion for capturing personal milestones like weddings and family moments, Asa has developed a keen interest and expertise in corporate shoots, particularly real estate and architectural photography. Asa is known for her entrepreneurial spirit, constantly learning new skills and exploring varied interests to enrich both her personal and professional life. www.shuttsproductions.com www.shutterandsplice.com 607-591-9737 Loved this episode? Leave us a review and rating! Other episodes you'll enjoy: Ep. 3 How to Keep Business Going When Your Life is Falling Apart with Asa Shutts Chapters; 0:00 Re-Introduction to Episode 3 Guest Asa Shutts 3:44 Personal Traumas and the Body's Fight or Flight Response 7:18 Personal Reflections Amidst Life's Unpredictable Challenges 9:46 Photographing a Family-Intensive Two-Day Wedding Amidst Physical Strain 12:27 Business Evolution and Personal Growth Post-Trauma 16:54 Strategizing Business Names for Optimal SEO and Brand Identity 19:18 Appreciating Authentic Moments in Photography 21:26 Photography Passion and AI-Generated Headshots 24:02 Photographer Asa Shutts Discusses Impactful Work 26:26 Aspiring Towards a Self-Sustaining Chicken Farm Lifestyle 28:23 Finding Hope Amidst Life's Challenges 30:55 Coaching, Recovery, and the Entrepreneurial Spirit 32:56 Reclaiming Space for Passion: A Welder's Tale 34:17 Discussing Tree Fall Patterns and Personal Updates with Asa Shutts 36:32 Achieving Entrepreneurial Freedom and Family Balance Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins
  • The Hidden Costs of Net Terms: How to Get Your Money NOW with Sehal Gulati

    The Hidden Costs of Net Terms: How to Get Your Money NOW with Sehal Gulati
    Apr 22 2024
    Ep. 33 Have you ever wished that your invoices could get paid NOW, instead of Net 90 days from when you delivered your product or service? Well NOW you can! Sejal Shah Gulati, Chief Growth Officer of NowAccount, joins Kelly and Kelly to discuss alternative funding options for small businesses. Now offers a transparent and fair solution to the common problem of late payments from clients. By accelerating invoices, Now provides businesses with the cash flow they need to thrive. In this episode, you will be able to: Streamline Your Cash Flow: Unlock the power of accelerating invoices to keep your small business thriving. Uncover New Funding Paths: Discover alternatives to traditional factoring services for a more flexible financial approach. Catapult Your Business: Learn practical growth strategies to take your small business to the next level. Master Your Cash Flow: Understand the crucial role of cash flow and how it impacts the success of your business. Forge Strong Connections: Build a supportive network for your small business to overcome challenges and seize opportunities. Notable Quotes: "You're not even looking for a solution. Sometimes you're just looking to say, hey, I need community. I just want to be with people who are going through the things that I'm going through." - Sejal "The way to independence and freedom is ownership... and being able to create a legacy." "You are no good to your business, your family, your employees if your tank is empty." Resources: Visit nowaccount.com to start the application process for a Now Account Connect with Sejal Shah Gulati on LinkedIn and X Join community organizations such as BOSSY, EO (Entrepreneurs Organization) or YPO (Young Presidents' Organization) to find support and community as a small business owner. Explore resources such as CDFIs (Community Development Financial Institutions) and your local SBA to access additional support and funding options. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros About the Guest: Sejal is the Chief Growth Officer for NOW a payments company. At NOW she manages sales, Marketing, Product and Client Success. Prior to NOW she was the SVP and General Manager in the Banking and Capital Markets team for GENPACT. Prior to Genpact she was the General Manager of the Global Marketing Hub at American Express in New York City. Prior to that she was the CMO of Ezetap, a B2B payments company based in Bangalore, India. She is also the Co-Founder of Sonder Connect. Sejal has a B.A. from Princeton University and an MBA from Harvard Business School. She is a Fellow of Famous V of Ananta Aspen Centre’s Kamalnayan Bajaj Fellowship as well as a moderator for and member of the Aspen Global Leadership Network. Chapters: 0:00:00 Introduction and discussion about the importance of funding for small businesses 0:03:11 Sejal Shah Gulati's background and involvement with now 0:06:56 Comparison between Now and traditional factoring companies 0:09:43 Challenges of waiting for payment from clients 0:10:51 Benefits of outsourcing accounts receivable to Now 0:11:57 Criteria for working with Now 0:13:10 Underwriting process and trade credit insurance. 0:13:42 Confirming invoices before payment. 0:14:07 Helping businesses with cash flow. 0:17:54 Challenges of net terms for small businesses. 0:19:19 Self Care 0:21:33 Community development finance institutions and grants can help small businesses. 0:22:51 Finding a community of small business owners for support is essential. 0:23:47 Complaining to non-business owners about the stress of being a business owner is difficult. 0:24:28 Visit nowaccount.com to apply for financial support from NowAccount. 0:25:13 Connect with Sejal 0:26:01 Being part of a supportive community is important for business owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Embracing Midlife as a Maverick Woman Entrepreneur with Alison Jacobson

    Embracing Midlife as a Maverick Woman Entrepreneur with Alison Jacobson
    Apr 8 2024
    Ep. 32 If you're tired of feeling stuck and disconnected, it's time to explore a new path towards resilience and empowerment as you approach middle-ages. Alison Jacobson, the Midlife Maverick, joins Kelly and Kelly to discuss the power and potential of coming into your 40's and 50's. The term "Midlife" is reframed from a crisis to an opportunity for growth, driven by a powerful combination of experience, wisdom, and resilience. The conversation provides practical advice for women to redefine abundance, cut through societal expectations, and take purposeful strides towards their ideal lives. Alison shares her personal journey of overcoming adversity and finding resilience, offering insights and strategies for women to release fear, live boldly, and create the life they desire. She emphasizes the importance of self-care, finding your village, and embracing change. Key Takeaways: Midlife is an empowering stage for personal and professional growth, not a crisis to be feared. Learning to be comfortably selfish is crucial for self-care and making empowering life choices. Emotional strength and resilience, built over years, contribute to higher rates of business success in later life stages. Mindful practices and a sharp focus on happiness goals are instrumental in achieving a fulfilled and abundant life. Women achieve remarkable entrepreneurship success after 40, underlining the value of life experiences. Notable Quotes: "I feel bad for them because I think that the version of me before the forties sucked." - Kelly Metras "Self-care is taking a sabbatical. Self-care is going on a vacation for three days by yourself. Self-care is hiring a coach." - Alison Jacobson Resources: Alison Jacobson's Website Downloadable content like "Five Steps to Release Fear and Live Boldly" mentioned by Kelly Bush Daily Inspirations for Midlife Women: A Guide to Peace, Joy, Confidence, and Abundance - Alison Jacobson's book First Candle - an organization for families affected by SIDS or stillbirth (No explicit URL mentioned in the transcript, but provided for reference) Chapters: 0:00:00 Intro to Topic of Midlife with Kelly + Kelly 0:01:09 Internal struggles and expectations women face 0:05:43 Introduction to Allison Jacobson, the midlife Maverick 0:07:02 Alison's entrepreneurial journey and life challenges 0:09:25 The importance of self-care for women 0:09:57 Appreciating the transformative power of the forties 0:10:17 How do you define midlife? Is it a number or is it a stage? 0:11:22 Menopause shifts your mindset to start caring for yourself 0:12:29 The 40s can be a challenging time but it gets better 0:13:55 The significance of a butterfly and sunflower tattoo 0:15:49 Defining success and abundance on your own terms 0:17:39 Success is subjective and looks different for everyone 0:19:43 Five steps to release fear and live boldly 0:21:17 Objectifying fear and unravelling it to overcome challenges 0:22:58 Life after divorce 0:25:29 I let my ex-husband manage the finances, and I took my eye off the ball. 0:28:39 If you are focused on the positive, that's what you're going to see. 0:29:34 Dealing with negative people in our life 0:32:47 Make sure everybody is lifting you up and making you feel better. 0:32:50 New York City marathon. 0:35:00 Majority of female entrepreneurs start their businesses after 45. 0:36:47 Being selfish is healthy and necessary for self-care. 0:40:19 Digital detox and finding time to start a business. 0:43:38 Alison's coaching services and resources 0:44:41 First Candle organization for bereavement support 0:45:24 Alison's coaching for women of any age 0:45:35 Alison's upcoming adventures 0:47:41 Manifestations and self-belief 0:48:44 Contact information and sign-off Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • Balancing Entrepreneurship, Identity and Mental Health with Urban Yogi Pastor Imani Olear

    Balancing Entrepreneurship, Identity and Mental Health with Urban Yogi Pastor Imani Olear
    Mar 25 2024
    Ep. 31 Do you want to achieve a healthier work-life balance and prioritize your mental well-being? Imani Olear will be revealing the key to attaining a more harmonious approach to entrepreneurship and mental health, allowing you to experience improved equilibrium and a greater focus on your psychological wellness. Imani Olear is an accomplished entrepreneur and pastor known for her work in urban yoga and leadership development within the Evangelical Lutheran Church in America. As the founder of Yoga for a Good Hood and CEO of True Yoga, she has demonstrated a strong commitment to creating inclusive spaces and fostering transformative conversations. With her extensive experience and dedication to self-care through therapy, Imani offers valuable insights into the intersection of entrepreneurship and mental health. Her candid approach and emphasis on addressing challenging topics make her a credible and relatable guest on this episode of Getting Real with BOSSY. "I want to stop not speaking up for myself. That goes all to the self care into all of those kind of things." - Imani In this episode, you will be able to: Explore Imani Olear's diverse roles and gain valuable insights. Discover the art of balancing entrepreneurship with mental well-being. Foster inclusive communities through the transformative power of yoga. Uncover the significance of self-identity and ancestral connections. Prioritize rest and self-care for enhanced productivity and happiness. Explore Yoga's Inclusive Communities Imani Olear strives to create inclusive spaces in her yoga communities, focusing on underprivileged areas where access to wellness practices is limited. This endeavor of hers stems from a desire to ensure everyone feels seen and valued. Imani's effort in bridging the wellness gap and fostering inclusivity resonates deeply with her purpose, highlighting the transformative power of yoga in building more inclusive and empathetic communities. The resources mentioned in this episode are: Visit the True Yoga Rochester at www.betruyoga.com Address 683 South Ave, Rochester, NY 14620 Email TruYoga@gmail.com Imani's book True Identity on Amazon Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 5 mins
  • Social Media Growth Hacks for Your Business with Hope aka @ItGirlFriday

    Social Media Growth Hacks for Your Business with Hope aka @ItGirlFriday
    Mar 11 2024
    Ep. 30 Hope T aka It Girl Friday, a master of content creation, shares three common mistakes small businesses make in social media marketing: focusing on followers and likes instead of engagement, misunderstanding the difference between influencers and content creators, and not posting consistently. She also discusses her journey from aspiring actress to content creator and the challenges of balancing work and personal life. Don't Miss Hope T and all her social media hacks for small businesses at Bossy ROC's Focus + Fortify Summit Monday March 11th! Key Takeaways: Follower counts are less important than genuine engagement and can often mislead businesses about their online success. Affiliate marketing requires careful strategy and understanding of your influencers' alignment with your brand; indiscriminate collaboration can do more harm than good. Consistently posting content is crucial in maintaining and boosting visibility within social media algorithms. Content creators and influencers are distinct roles, each vital in their own right; choosing the correct partnership for your brand is key. Personal anecdotes and life stories can resonate deeply with listeners, adding a human touch to business and marketing discussions. Resources: Hope's Instagram @itgirlfriday IGF Marketing offers unique marketing strategies for growing businesses. Check out the Local Influencer Tour (LIT Agency) for expertise in influencer marketing tailored for small businesses. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Focus + Fortify BOSSY Summit in Irondequoit March 11,12 + 18, 19 Hosted by Kelly Bush + Kelly Metras Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros About the Guest Meet Hope T, a dynamic entrepreneur who wears multiple hats as the founder of It Girl Friday LLC, IGF Marketing, and the Local Influencer Tour Agency. With a passion for social media marketing and influencer strategies tailored to small businesses, Hope brings a wealth of experience and expertise to the table. Her understanding of the ever-changing social media algorithms and knack for enhancing visibility and engagement makes her a valuable asset for small business owners looking to thrive in the digital space. Chapters: 0:00:00 Topic Introduction with Kelly Metras and Kelly Bush 0:06:00 Welcome Hope, "It girl Friday LLC," "IGF marketing," and "LIT agency." 0:07:06 First mistake small businesses make: focusing on followers and engagement numbers 0:08:28 Importance of organic growth and not buying followers or likes. 0:09:00 Instagram's algorithm changes regarding hashtags 0:10:24 Misconception of having a large number of followers and likes indicating a great product. 0:10:46 Using content creators for affiliate marketing. 0:11:52 Spend money in order to make money. 0:13:17 Importance of consistency in posting content on social media platforms. 0:16:31 Avoiding posting content with watermarks from other platforms. 0:17:22 Consequences of reposting others' content on TikTok. 0:27:18 Challenges of influencer marketing in the local area and the impact of the COVID-19 pandemic. 0:31:55 Clarification of the difference between influencers and content creators. 0:46:18 The time-consuming process of editing content for social media. 0:48:49 The dynamic and constantly changing nature of content creation. 1:09:04 Encouragement to do social media management independently if possible. 1:14:43 Balancing work and family responsibilities as a content creator and small business owner. 1:25:03 Conclusion and gratitude for the conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 32 mins