What if you could transform chaos into clarity and reclaim control over your business operations? Join us as we uncover the intriguing journey of Scott, the visionary founder of Business on Purpose, who shares his extraordinary shift from telemarketer and pastor to becoming a transformative business coach. Scott's mission is to liberate business owners from the never-ending cycle of chaos by focusing on four critical pillars: purpose, people, process, and profit. Through our conversation, you'll learn how these elements can unlock your business's potential and ensure sustained growth.

Scott introduces a strategic roadmap, guiding business owners through phases like base camp, first mountain, and second mountain. This structured approach facilitates the development of a comprehensive vision story, aligning business goals with personal aspirations. We delve into the importance of establishing a clear vision and structured processes to create focus amidst chaos. Financial health and sustainability take center stage, setting a solid foundation for long-term success, with actionable strategies to ensure profitability and growth.

Dive into innovative techniques for maximizing business ROI and time, including the Profit First system for effective goal-setting and resource management. Scott emphasizes the significance of organizing business processes into key areas and conducting a thorough assessment of systematic health. Inspired by thought leaders and the need for work-life balance, Scott underscores the power of a well-defined business vision. This episode offers invaluable insights and practical steps to bring clarity and direction to your entrepreneurial journey, helping business owners navigate challenges and thrive in a competitive landscape.

Learn more about Scott online at: https://www.mybusinessonpurpose.com/

Take the Healthy Business Owner Assessment at: https://www.boproadmap.com/healthy

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

Unlock the secrets of successful sales with Nancy Zare, the renowned sales whisperer, as she joins me, Stephanie Smith, on "Getting to the Bottom Line." Nancy's unexpected journey into sales began in her childhood, navigating her parents' rocky marriage. She has since transformed those experiences into a powerful likability system that aligns communication with the personalities of prospects. Discover how this method can reduce sales resistance and foster trust, leading to more prosperous business relationships. Nancy offers a unique perspective on recognizing and adapting to different personality styles, much like love languages, to enhance your sales techniques.

Explore how personality styles manifest in professional and personal interactions, particularly through visual cues like LinkedIn photos. We discuss the four types of smiles and their insights into an individual's demeanor—whether confident, reserved, or serious—and how understanding these cues can lead to stronger connections. By recognizing our own styles, we can avoid projecting them onto others, improving both business outcomes and personal relationships. Personal anecdotes illustrate the power of understanding these styles and how they can transform tension into complementary strengths.

As we approach a new year, we emphasize the importance of starting with effective sales strategies, and Nancy is the expert to guide you in this journey. Discover the importance of identifying your ideal client profile through a special quiz and connect with like-minded professionals on LinkedIn. We express gratitude for Nancy's insights and encourage listeners to embrace personalized communication to build meaningful relationships, promising more insightful episodes filled with practical guidance and engaging conversations.

To learn more about Nancy, visit her online at: https://nancyzare.com/

Get her ICP quiz here:

And connect with her on LinkedIn here: https://www.linkedin.com/in/nancyzare

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

Unlock the secrets of digital success with Brandon Leibowitz, the mastermind behind SEO Optimizers. Ever wondered how SEO can change the game for your business without the hefty price tag of ads? Brandon shares his journey from the corporate realm to his own agency and offers invaluable insights into the power of SEO in today's shifting digital landscape. We'll explore how staying ahead of trends like mobile-first optimizations and AI's growing role can provide a competitive edge. Brandon simplifies SEO for newcomers, explaining how it boosts visibility and conversion rates by positioning businesses in Google's organic search results.

For those aiming to carve out a niche in e-commerce or any online business, we dive into strategies to harness SEO for growth and stability. Discover how a mobile-first design and streamlined website forms can enhance user experience and lead generation. Learn about the harmonious relationship between SEO and paid advertising, focusing on remarketing techniques that build trust and convert casual visitors into loyal customers. Emphasizing the enduring value of SEO over fleeting social media trends, this episode is a treasure trove of practical tools and strategies to establish a lasting online presence. Get ready to embrace a long-term SEO strategy that requires patience but promises significant returns.

Learn more about Brandon at

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

Curious about how writing can revolutionize your business? In this episode, we welcome the inspiring Kate Allyson, a book writing coach, editor, speaker, and author, who transitioned from a music educator to a beacon for neurodivergent women entrepreneurs. Kate shares her insights on the transformative journey of writing a book—not just as a business tool to draw in the perfect clients and capture media attention, but as a personal voyage that builds confidence and tackles imposter syndrome. Listen as we unravel the art of storytelling and its power to connect, making any book a compelling lead magnet.

Facing a blank page is a common hurdle, but fear not! Kate introduces her signature book mapping process to help organize and structure your thoughts, transforming them from chaotic ideas into a cohesive manuscript. Hear inspiring stories of clients who, despite challenges like dyslexia, successfully authored impactful books. This episode dispels the myth that you must be an expert writer to pen a book; with the right mindset and tools, anyone can embark on this rewarding journey.

Rounding off our conversation, we celebrate success stories that highlight the profound impact of writing on business growth. Discover practical writing tips—from setting realistic goals to combating writer's block by understanding its roots. Kate’s collaborative approach ensures your unique voice shines through, even as your manuscript is refined. If you've ever thought about bringing your story to life, this episode is your invitation to begin, even if it’s just ten minutes a day. Join us for an episode filled with wisdom, encouragement, and actionable insights to boost your communication and, ultimately, your financial success.

Learn more about Kate at https://www.facebook.com/KateAllysonCreative and check out her Free Book Map at https://kateallysonbooks.com/bookmap.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

Unlock the secrets to social media success with me, Stephanie Smith, and our dynamic guest, Kate Gilbert. A social media virtuoso and compassionate coach, Kate transitioned from running an online knitting magazine to coaching entrepreneurs through the digital landscape upheaval during the pandemic. We'll unpack her transformative 30 Day Sprint program that helps business owners effectively navigate platforms like LinkedIn, Instagram, and Facebook, promising to turn social media from a stressor into a strategic asset for your business.

Get ready to rethink your approach as we tackle the dynamic world of social media content. Like a game of Candy Crush, mastering social media algorithms requires a curious and analytical mindset. We'll explore the art of repurposing content and prioritizing audience engagement over vanity metrics. Elevate your social media strategies by focusing on what truly matters: authentic interactions and meaningful engagement. Kate and I share insights on how to build a robust content library while saving time, drawing parallels to efficient batch-processing tasks.

Finally, we'll discuss the profound impact of genuine conversations and the joy of building connections in a digital age. Reflecting on the power of dialogue, we underscore the importance of concise and impactful content that resonates with your audience. Whether you're enhancing your social media presence or seeking to foster deeper connections, this episode is your guide to reshaping your digital strategy. Join us as we continue this journey towards impactful social media engagement, setting the stage for more insightful discussions to come.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

Ever wondered how precise language can shape the success of your business? This episode promises to unlock the secrets of elevating your writing skills, with insights from our esteemed guest, Jon Clemence. Transitioning from a 15-year corporate stint to running his own editing agency, Jon shares his strategic journey and the pivotal role of meticulous word choice in boosting a company's financial health. From common pitfalls to strategies for improving written content, his expertise is a goldmine for anyone looking to refine their business communication.

Join the lively discussion on the dynamic interplay between human creativity and AI technology in content creation. While AI tools like ChatGPT can aid in idea generation, they often stumble in capturing the nuances of personal tone or building authentic relationships. Our conversation underscores the irreplaceable value of human touch in crafting content that truly resonates with audiences. Tune in to understand how compelling writing can not only enhance customer journeys but also drive conversion rates, all while maintaining the essential human connection in social media interactions.

Discover how outsourcing content creation can be a game-changer for your business. We highlight why hiring professionals for writing and editing tasks that fall outside your expertise can significantly streamline operations and elevate your brand. Learn about the importance of setting clear goals for your content and the value of building strong client relationships for tailored services. Plus, find out why meticulously tracking business metrics is crucial for assessing the impact of these strategic decisions on your bottom line. Don't miss this engaging episode packed with practical tips and expert advice to transform your approach to business writing.

To learn more about my guest, Jon Clemence, visit him online at http://www.cedarpressproofreading.com

You can also grab a copy of his free blog self-assessment guide from his website. https://cedarpressproofreading.com/blog-self-assessment/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

What if you could revolutionize your business's financial approach with just one episode? Join us for a transformative conversation as Stephanie Smith and her husband Kris Smith, co-owners of New Light Financial Solutions, uncover the secrets of financial empowerment for entrepreneurs. We share our personal journey of expanding our business into a larger space to better serve you and discuss the critical role an outsourced CFO can play in businesses of all sizes, not just the giants like Coca-Cola. Together, we aim to dismantle the anxiety and confusion that financial matters often bring to business owners, providing the clarity and strategies you need to thrive.

In this episode of Getting to the Bottom Line, we promise you'll learn how to navigate your financials with the confidence of a seasoned CFO. Discover how we analyze past financials, forecast future trends, and pinpoint your business's strengths and weaknesses to drive success. Whether you're a small business owner wearing multiple hats or a corporate leader seeking strategic insights, our conversation is tailored to equip you with the knowledge to make informed decisions. Don't let financial uncertainty hold you back—tune in and take control of your business's financial destiny.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit

Discover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise. Learn why making your website accessible isn’t just a legal obligation but a strategic advantage. By implementing features like alternative text for images and closed captions for videos, businesses can not only enhance user experience but also tap into a wider audience, considering that one in five people have a disability.

The discussion doesn't stop at compliance; it’s about creating genuine connections with your audience. We delve into the legal frameworks such as the ADA and EAA and the necessity of adhering to the Web Content Accessibility Guidelines (WCAG). Nicole offers practical advice on leveraging tools like the Wave extension for auditing web pages, while cautioning against over-reliance on accessibility widgets. This episode is packed with actionable strategies to broaden your customer base and boost engagement by fostering a truly inclusive digital presence.

To learn more about my guest, Nicole Nault, visit her online at https://www.accessdesigns.net/accessibility-services

You can also connect with her on social media:
- Facebook: https://www.facebook.com/AccessDesignsLLC
- LinkedIn: https://www.linkedin.com/in/nicolenault/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners stay on the one clear path to generating more cash flow in their business. To learn more, visit us online at https://newlightfs.com/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/#rightfit