Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames

👉 Sasha and Kerri explore:

— How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines​.

— Why quick activation campaigns must work alongside a long-term branding and referral strategy​.

— How successful firms create momentum in marketing and operations to grow with less effort over time​.

— Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders​.

👉 Main Takeaways from the Episode:

— Marketing isn’t about running ads; it’s about building a repeatable, compounding system that lowers acquisition costs over time​.

— Kerri also shares how law firms can use AI tools to scale intake, marketing, and even training while keeping the human touch where it matters most​.

— The best firms balance short-term lead gen (ads, PPC) with long-term strategies like SEO, referrals, and local community marketing​.

— Growth isn’t just about marketing; it’s about ensuring every lead converts smoothly and stays engaged​.

📰 About Kerri Coby White:

Kerri is a consultant, speaker, and author with years of experience helping law firms grow using proven business strategies. Her book, The Law Firm Growth Machine, provides a step-by-step system for firm owners to streamline operations, increase profitability, and scale sustainably.

📞 Connect with Kerri Coby White:

• Website: https://www.kerrijames.co/

• LinkedIn: https://www.linkedin.com/in/kerricobywhite/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: GrowLawFirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group

👉 Sasha and Brian explore:

— The biggest hiring mistakes law firm owners make and how to build a high-performing team.

— The key marketing investments that helped Brian scale his firm to $15M+ in revenue.

— How operational systems and processes are essential for scaling beyond a solo or small firm.

— What Brian would do differently if he had to start over today to grow faster and more profitably.

👉 Main Takeaways from the Episode:

— Define your firm's vision, core values, and 10-year plan to break past growth plateaus and create a scalable operation.

— Commit to consistent advertising and marketing instead of relying solely on referrals to drive predictable revenue growth.

— Step away from practicing law and focus on running the business if you want to scale beyond a few attorneys.

— Master your financials, track profitability, and optimize expenses to ensure your firm’s revenue growth translates into higher profits.

📰 About Brian LaBovick:

Brian LaBovick is the founder of LaBovick Law Group, based in Southeast Florida. With over 30 years in practice, he has grown his firm to 15 attorneys and over $15M in annual revenue by embracing business strategy, leadership, and marketing.

📞 Connect with Brian LaBovick:

• Website: https://www.brianlabovick.com/

• LinkedIn: https://www.linkedin.com/in/brian-f-labovick-40032a9/

• Twitter: https://twitter.com/brianlabovick?lang=en

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law-firm/

• Instagram:https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach

👉 Sasha and Karl explore:

— Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption.

— Insights into starting and scaling a legal-tech startup to seven figures in just over a year.

— A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost and 10x the speed.

— Why Karl believes more attorneys should embrace innovation to simplify and enhance their practice.

👉 Main Takeaways from the Episode:

— Attorneys face long delays for transcripts and inconsistent service quality.

— Legal tech like Scribe isn’t just about cost savings; it’s about enhancing client service by delivering faster and more reliable results.

— Legal tech doesn’t just simplify workflows; it enhances client experience and attorney productivity.

— Tech adoption doesn’t mean leaving the law behind—it can complement your practice and expand your impact.

📰 About Karl Seelbach:

Karl Seelbach is a seasoned litigation defense attorney with nearly 20 years of experience. As managing partner at Doyle & Seelbach, he oversees a 30-person firm specializing in personal injury defense. An early tech adopter and serial entrepreneur, Karl has founded three startups, with Scribe being his latest and most impactful venture.

📞 Connect with Karl Seelbach:

• Website: https://skribe.ai/

• LinkedIn: https://www.linkedin.com/in/kwseelbach

• Twitter: https://x.com/KarlSeelbach/status/1877004675842539646

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/