Every successful business starts with an idea. So you've identified a problem in the market and you're working to develop a solution in the form of either a product or a service. What are the next steps? In this episode of Guaranteed to Grow, Patrick will recap the last nine episodes that cover the steps for building a successful software business. He goes through the framework he has used to build several successful companies. If you missed any previous episodes, you have everything you need here. Let's dive in!

“I know that entrepreneurship is extremely lonely at times, but I want you guys to know that you're not alone. There's an entire community out here of people that are building, just like you.” - Patrick Parker

In This Episode:

- How to Validate Your Software Idea in 30 Days or Less

- Nailing Your ICP (Ideal Customer Profile)

- How to Build a Successful MVP (Minimum Viable Product)

- Building an Authentic Sales Organization

- How to Build a Winning Go-To-Market Strategy

- How to Build an Authority Engine Using Social Proof

- Leveraging the Power of Branding

- The UX Is Critical for Your Product

- Building an Award-Winning Customer Success Model

And more…

Connect with Patrick:

- Website

- Instagram

- Facebook

- LinkedIn

- YouTube

- TikTok

It's no secret that businesses need an exceptional sales and marketing strategy to be successful. But in today's environment where customers have endless options, sales and marketing alone aren't enough to cut it. Customer acquisition cost has steadily increased over the past decade. So the question becomes, what else can businesses do to succeed? 

The answer is quite simple–invest in customer success. In today's episode of Guaranteed to Grow, Patrick will discuss the benefits of introducing customer success as a core component of your business and how to build an award-winning customer success model. So let's dive in!

“Customer success focuses on helping customers maximize the benefits of your product or service.” - Patrick Parker

In This Episode:



- How is customer success different from customer support?

- Why is it important to map the customer journey?

- Understanding the impact of customer churn and what you can do to minimize it

- 7 steps to building your customer success model

- Tools to help you build your customer success process

And more…

Resources:

- HubSpot

- ChurnZero

- Intercom

- WalkMe

Connect with Patrick:

- Website

- Instagram

- Facebook

- LinkedIn

- YouTube

- TikTok

If you look at Apple and the products and services they develop and release, you'll see that they're a brand that prioritizes user experience. This principle embodies what Steve Jobs meant when he said, “Design isn't just what it looks like and feels like. Design is how it works.”

Joining Patrick in today's episode of Guaranteed to Grow is their Chief Product Officer, Derrell Johnson. Together, Patrick and Derrell discuss why UX is critical for your product, examples of brands with excellent UX, the different design methodologies, and some tools you can use for prototyping. Let's dive in!

“There's nothing worse than a product that doesn't work.” -Derrell Johnson

In This Episode:

- When people talk about user experience, what exactly are they referencing?

- The key difference between UI and UX and how they work together

- At what point should people look at user experience when designing products?

- How in-depth should you go with prototypes?

- A look at some companies who have done a great product design

- Waterfall vs. Agile vs. Human Centered Design methodology in product development

- How necessary are product testing and quality assurance in the overall user experience?

- What tools can you use to measure the performance and adoption of a product design?

- The one major takeaway from today's episode

And more…

Resources:

- Lean UX: Applying Lean Principles to Improve User Experience

- Framer

- Proto.io

- Hotjar

Connect with Derrell Johnson:

- LinkedIn

Email - derrell@saaspartners.io

Connect with Patrick:

- Website

- Instagram

- Facebook

- LinkedIn

- YouTube

- TikTok