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HBR IdeaCast

Written by: Harvard Business Review
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  • Summary

  • A weekly podcast featuring the leading thinkers in business and management.
    Copyright 2024 Harvard Business School Publishing Corporation. All rights reserved.
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Episodes
  • Behind the Boom in Celebrity Brands

    Behind the Boom in Celebrity Brands
    May 7 2024
    There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"
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    27 mins
  • Tech at Work: What GenAI Means for Companies Right Now

    Tech at Work: What GenAI Means for Companies Right Now
    May 2 2024
    Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get the most out of working with generative AI.
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    37 mins
  • How Bad Leaders Get Worse over Time

    How Bad Leaders Get Worse over Time
    Apr 30 2024
    There's plenty of advice on how to grow into a better leader. And it takes effort to become more effective. But bad leadership gets worse almost effortlessly, says Barbara Kellerman, a Center for Public Leadership Fellow at Harvard Kennedy School. She shares real examples from the public and private sectors of how bad leaders spiral downward, and how bad followership enables that negative trend. She gives her advice for recognizing and avoiding ineffective and unethical leaders. Kellerman is the author of the new book Leadership from Bad to Worse: What Happens When Bad Festers.
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    20 mins
Small Business & Entrepreneurship Management & Leadership Personal Success Marketing & Sales Economics
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