Guest Bio

A leading expert on brand-building, Melissa Hobley is currently the Chief Marketing Officer @ Tinder, the world’s #1 dating app. She has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. She regularly appears as an expert on tech and relationships in media like The New York Times and NPR. Currently, she is a regular guest on NBC’s “Today Show” discussing relationships in a digital era. In 2020, she was #29 on Forbes Most Influential CMOs in the World list. In 2019, she was named to AdAge’s “Women to Watch” list, and was recently featured on AMA’s “40 Under 40.”

Special Offer from Melissa: Tinder Platinum Upgrade

Want to upgrade to Tinder Platinum? Email us at hello@halftime.network with your Tinder username + the exact spelling of the name you used to register on Tinder. We’ll follow-up with Melissa to get you access!

Show Summary

Jon and Melissa Hobley, Tinder's Chief Marketing Officer, discuss her unique insights on modern dating in our latest episode. The conversation illuminates all the key hacks you’ll need to make the most of Tinder (or any other dating app) – from optimizing dating profiles and the value of portraying genuine personal stories and interests, to increasing your engagement and successful matches. Jon and Melissa discuss how to leverage dating app features to both attract and manage attention. From sharing intriguing photos to expressing clear intentions, this episode provides practical strategies to move beyond app interactions to real-life dates. Melissa's enthusiasm and wealth of insights make for a dynamic exchange, ensuring you’ll leave with valuable advice for navigating the app world with confidence.

Chapters

(00:00) Navigating Relationships and Dating Insights

(10:39) The Metrics of Dating Satisfaction

(13:48) Finding Love

(20:58) Optimizing Dating Profiles for Success

(28:27) Effective Online Dating Strategies

(36:00) Embracing Curiosity in Dating

Connect with Melissa

• https://www.linkedin.com/in/melissahobley/
• https://www.instagram.com/melissahobley/
• https://x.com/MelissaHobleyNY

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Guest: Erin Coupe, Founder & CEO @ Authentically EC

Guest Bio

Erin Coupe is an executive partner, speaker, author, and facilitator leading people to an enriched human experience in work and life. She is known to energize, empower, and inspire audiences to cultivate the relationship inward while illuminating the possibilities of better ways of being and leading in the world. After discovering a thirst for learning and mastering non-conventional methods to navigate stress, anxiety and overwhelm, Erin dove deep into progressive studies in neuroscience (MIT), quantum mechanics, and spirituality. She now brings the sum of her whole life experience, credible corporate background, and transformational knowledge and guidance to the professional world through her work. Erin lives in the north shore of Chicago with her husband and two boys, and is an avid writer, cook (not baker!) and nature enthusiast.

Show Summary

Erin joins Jon to share the life-changing awakening she experienced in 2017, and her ensuing journey of transformation. Erin realized she was living in accordance with society’s definition of success, taking the traditional path of working tirelessly for future retirement - rather than living a life filled with meaning and alignment. Erin's story highlights the power of listening to the inner voice, which guided her to live the life she’s living today, a life she previously could not have imagined. The episode also uncovers the profound impact of overcoming limiting beliefs, especially the paralyzing fear of "not being good enough”. Erin shares techniques for converting these limiting beliefs into supportive thoughts and underscores the need to align one's internal world with how they are living their life, to manifest a fulfilling external experience.

Chapters

00:00 Awakening to a New Path
06:00 Embracing Authenticity on the Journey
12:17 Overcoming Limiting Beliefs in Midlife
18:39 Transforming Limiting Beliefs for Success
22:01 Discovering Your Inner Voice and Purpose
28:00 Cultivating Authentic Leadership and Empowerment
36:08 Breaking Free From Limiting Beliefs


Connect with Erin

LI: www.linkedin.com/in/erin-coupe/
IG: https://www.instagram.com/authenticallyec
YT: https://www.youtube.com/playlist?list=PLYlzu2mWhPbV4KVPr2n3vCheWQyDPFSiS
Spotify: https://open.spotify.com/show/1eCMSw8qLTKYSTWm6aUNoe
Apple: https://podcasts.apple.com/us/podcast/the-erin-coupe-podcast

Ask Jon Questions / Give Feedback

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Join the Conversation

Enjoyed the episode? Subscribe to our podcast, leave a review on Apple Podcasts or Spotify and join the conversation on Instagram and LinkedIn with hashtag #HalftimewithJon

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• LinkedIn: @HalftimewithJon
• Instagram: @HalftimewithJon
• X: @HalftimewithJon
• www.halftime.network

Guest: Will Travis, Founder of Elevation Barn & Former CEO of Dentsu America

Guest Bio

Will Travis is the founder and CEO of Elevation Barn, a visionary leader with over 30 years in branding and advertising. His career began when he declined a role at Saatchi & Saatchi to chart his own course, becoming a CEO at just 25. Travis has led global companies like ATTIK, Dentsu America, and SID LEE, working with renowned clients such as Coca-Cola, Nike, and Netflix. In 2017, Travis established Elevation Barn to address the confidence crisis in leadership. The company unites diverse industry leaders from 48 countries across 170 fields through its STABLE network. Travis also chairs EB Stable, the business advisory arm, and serves on the boards of the Biosphere Foundation and Mission Blue. His unique background as the son of a candy inventor and an academic arts leader infuses creativity and wisdom into his work, inspiring individuals and organizations worldwide.

Show Summary

Jon talks with Will Travis, former top ad agency CEO and the creative mind behind Elevation Barn. Will takes us through his inspired career shift from crafting the essence of global brands to empowering individuals to uncover their own true purpose through building a brand for themselves. Tune in to discover the roadmap to defining your true purpose on this earth, and experiencing the personal growth and fulfillment you deserve.

Chapters

00:01 - Brand Building and Personal Transformation

08:52 - Journey to Authentic Self-Elevation

20:35 - Discovering Authentic Self-Elevation

31:53 - The Power of Authentic Connection

44:04 - The Path to Self-Discovery

Connect with Will

• IG: https://www.instagram.com/elevationbarn
• LI: https://www.linkedin.com/company/elevation-barn/
• Web: https://www.elevationbarn.com/
• Podcast: ​​https://podcasts.apple.com/pl/podcast/elevate-podcast/id1546287835

Ask Jon Questions / Give Feedback

Share your feedback with us: https://www.halftime.network/feedback

Join the Conversation

Enjoyed the episode? Subscribe to our podcast, leave a review on Apple Podcasts or Spotify and join the conversation on Instagram and LinkedIn with hashtag #HalftimewithJon

Connect with Jon

• LinkedIn: @HalftimewithJon
• Instagram: @HalftimewithJon
• X: @HalftimewithJon
• www.halftime.network