• "Have an ask in all of your messaging."

  • Apr 5 2023
  • Length: 15 mins
  • Podcast

"Have an ask in all of your messaging."

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  • Summary

  • "ABC: Always Be Closing," says the famous line from Glengarry Glenn Ross. And you can't close a sale if you don't ask for one, so a marketer's job is to include a call to action in everything thing do, right? Maybe not, argues Christina Hepner, the Digital Marketing Manager at Leader Dogs for the Blind. There's a time and place to ask for money. Hear her explain when that isn't the proper thing for a marketer to do.
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